Sophisticated, technical and deep insights
Use Cases and Deployment Scope
Pros
- drag-and-drop campaign builder
- email templates
- lead scoring
- Analytics
Cons
- More email flexibility would be good.
- Simplify the modules-there is a lot, and it can be overwhelming.
Return on Investment
- Better lead quality
- Has allowed us to close clients quicker.
- Higher ROI
- Access to much more targeted customer data
- Getting used to the software took more time thn anticipated



