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SurferSEO

Score6.2 out of 10

14 Reviews and Ratings

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What is SurferSEO?

SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features SurferSEO has to offer, as determined by TrustRadius' reviewers.
Based on 14 ratings of SurferSEO's features
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Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

Areas for Improvement

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Reviews

What users are saying about SurferSEO.
View all reviews

Content optimizer

Verified User
Manager in Information Technology (501-1000 employees employees)

Use Cases and Deployment Scope

For optimizing content. This product helps us to optimize the content for SEO improvements. This ultimately helps in ranking in the search engine.

Pros

  • SEO visibility
  • Content Optimization
  • SEO Score

Cons

  • Can improve their algorithm to serve better for technical articles

Return on Investment

  • Positive Impact

Usability

Alternatives Considered

Semrush and Ahrefs

Other Software Used

Semrush, NordVPN, AccuRanker

Proven Results with Surfers On Page Tool

Incentivized
Naz HaqueView profile
Google Consultant in Marketing at Congruent Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We've been using Surfer SEO for 3.5 years now and have increased the volume of usage per month.

Initially, we started with it as an on-page optimisation tool to focus on increasing the volume of bi-product and semantic keywords we would appear for by inserting NLP keywords.

Whilst we still do this, we've increased use cases as the tool has evolved.

We now also use this for:
Keyword Research
Content Audits
Topic Cluster Planning
Competitor Analysis

We use this for our own projects, white-label SEO projects and consulting work for third parties.

Pros

  • Keyword Research: Not only does it find volumes (geos too), but it provides keyword intent and relative difficulty when connected to the domain's GSC.
  • On-Page Audits: It compares against competitors on the SERPS and factors in differences in page speed
  • Content Optimisation: As well as presenting NLP terms, it also suggests internal links

Cons

  • AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
  • Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
  • Backlinks: Surfer does have a backlink crawler, but it's quite limited

Return on Investment

  • Surfer has been a key tool in the past to help us rank many clients
  • We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
  • The results from using surfer on an article were easily seen within 3 months on average.

Alternatives Considered

Frase and Semrush

Other Software Used

Frase, Copy.ai, ChatGPT

SurferSEO: the most powerful SEO copywriting and analysis tool in the space!

Incentivized
Joseph KahnView profile
Head RankingZealot at Hum JAM in Marketing at Hum JAM (1-10 employees employees)

Pros

  • Analysis for on-page ranking factors
  • Competition analytics
  • NLP Analysis for webpage content
  • Content SEO scoring
  • Content editor with details about what to rank for
  • Plugin that helps with search data on Google

Cons

  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis

Return on Investment

  • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
  • SurferSEO gives our team the ability to rank quicker than without the tool
  • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
  • SurferSEO makes our agency look and feel like a professional that knows what they are doing

Alternatives Considered

Frase

Other Software Used

Plutio, ClickUp, SEO PowerSuite, CloudApp, Wondershare VidAir, Serpstat