#1 most frequent
United States of America
48.6%17 installations of 35
What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.
Salesfusion was acquired by SugarCRM May 2019.
Salesfusion was acquired by SugarCRM May 2019.
Categories & Use Cases
Videos
Top Performing Features
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 8.1
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9
Areas for Improvement
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Custom reports
Users can create custom reports.
Category average: 7.1
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6
Who Buys & Uses Sugar Market
#2 most frequent
Germany
17.1%6 installations of 35
#3 most frequent
Austria
5.7%2 installations of 35
Sugar Market(Salesfusion) Review from an Everyday User
Pros
- Single email builder is a great function.
- Web activity of a specific cookie email is great.
Cons
- Its user functionality is not very intuitive, and I find myself clicking multiple buttons to figure out what I want to do.
Return on Investment
- Positive: Emailing campaigns
- Negative: Many headaches for CRM integration
Alternatives Considered
Constant Contact and Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Other Software Used
Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), LinkedIn Sales Navigator, RocketData
Our Best Decision!
Pros
- The analytics from our campaigns is by far my favorite thing about SalesFusion. It really helps determine what our customers like to see and what they are interested in. This has let us realize what is not working and saving us time by not reproducing a similar campaign.
- Web tracker and alerts have also been a great thing for our sales team. We are able to see a customer on the back end of our website at all times, and we are able to turn that over to a rep who can provide that customer what they need in a short time period.
- Creating dialogs in front of certain content on our website has also turned leads into HOT leads for our sales team.
Cons
- The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.
- Their support team is great, but some times it is a longer wait to hear back than I would like.
Return on Investment
- This has been great for ROI. In 2013 our Marketing Department turned over more leads than ever!
- This also helped us reach out to all of our customers from all of our departments. We were able to not only send out but also see all results from over 260,000 emails.
Great automation maketing automation software for any level marketer.
Pros
- The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.
- I am able to clone campaigns and emails to save time in the set up of the email and html.
- They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.
- The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B testing and determine open rates, unsubscribes, etc.
Cons
- They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.
- When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, but could be in the screen I am choosing from to make it faster.
Return on Investment
- We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
- Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
Easy to use, but not powerful enough
Pros
- The email builder is easy to use.
- The platform has a great mix of usability and functionality.
Cons
- It's not an intuitive process to set up and manage nurture campaigns.
- Building landing pages is very hard. You need coding knowledge.
- The functionalities are limited and do not suit the needs of a mid-size company.
Return on Investment
- We lost a lot of time building the email campaigns
- We had to pay extra money to build the landing pages
- The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
Other Software Used
Marketo, Infor CRM
Life is a breeze with Salesfusion!
Pros
- It was easy to navigate.
- I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
- I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Cons
- I didn't see any room for improvement - I really enjoyed using the system.
Return on Investment
- Definitely employee efficiency because I wasn't searching for lists of people to call.
- Better customer service because I had all of the notes I needed in front of me to better describe my last contact with a client/potential client.
- Faster lead conversion since it allowed me to quickly conduct follow-up (emails, website links, white papers, etc.).
