Robb Auspitz Review of Substack
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
I use Substack to create promotional and educational content. I use a mini-blog format to write infomercials that explain various topics relating to the Hemp/CBD industry and Groovy Hemp Company. The problems addressed include branding and improving my store's searchability. The scope is very broad. A distinct brand identity sets my store apart from a very crowded field. A successful SEO campaign has been proven to drive a lot more sales than social media that is not 100% focused on video.
Pros
- Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
- Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
- Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.
Cons
- More clarity on why I would use Substack as a podcasting platform. I understand that it's a new thing for them but I'm not sure about making the switch until I see more hard, technical information. And yes, I am being picky about it.
- They could provide a few more formatting tools for the writer even though what they currently provide does a good job.
- Support for more extensive video tools. I understand that YouTube and TikTok dominate that arena but there's always room for more competition.
Likelihood to Recommend
It's well-suited for a creative writer who is comfortable writing essays or short fiction. It's especially well-suited for writers who are focused on writing essays based on personal experiences. I'm not sure it has the tools at this point for someone who wants to serialize a novel or long-form non-fiction book. I'd like to see better multi-media tools for writers/content creators who are fluent in written and audio-visual methods of communicating.
RA
Robb Auspitz
Owner in Marketing at Groovy Hemp Company LLC (Internet, 1-10 employees)
Vetted Review
1 year of experience