TrustRadius Insights for StructuredWeb are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Recommendations
Users of StructuredWeb have made several recommendations based on their experience with the product. The most common recommendations include having a dedicated person for learning and administering the product, acknowledging the top-notch technology and commitment to partner marketing success, and praising the professional and easy-to-work-with team.
Users have found that having a dedicated team member responsible for learning and administering StructuredWeb leads to greater success. This individual can fully understand the capabilities of the product and effectively utilize it to connect with channel partners.
Many users have praised StructuredWeb for its advanced technology and dedication to ensuring partner marketing success. They appreciate the team's efforts in providing top-notch technology solutions and support that enable effective partner activation.
Users have highlighted the professionalism and ease of working with StructuredWeb's team. They appreciate the guidance, frequent communication, and support provided by the team throughout the process. This level of service has helped users effectively navigate and leverage the capabilities of StructuredWeb for successful channel partner engagement.
Overall, users find StructuredWeb to be a valuable solution for connecting with channel partners, regardless of whether they are technology vendors or large distributors. The recommendations suggest that having dedicated personnel, acknowledging the quality of technology, and working with a professional team are crucial factors contributing to the success of using StructuredWeb for partner activation.
StructuredWeb is currently used by the marketing department with specific employees focusing on channel goals. It is used to reach a larger audience, distribute information more quickly, and efficiently manage campaigns.
Pros
StructuredWeb allowed us to build a vast portal for our vendors, offering them a wide variety of assets.
Staying true to our brand is important to us, and StructuredWeb allowed us to do that by giving us the flexibility we needed.
The campaign tactics we were able to manage worked flawlessly.
Cons
StructuredWeb does take a little while to get comfortable with. Then again, it has so many features that taking time to get used to it seems normal.
Likelihood to Recommend
StructuredWeb is fantastic for providing a company's channel partners the resources they need to succeed. This includes flexibility, efficiency, and the ability to customize campaigns and content. With StructuredWeb, partners can manage sales opportunities with [their] go-to-market offerings. If you're in the need [of] localization and translation, StructuredWeb allows for that, as well.
VU
Verified User
Consultant in Marketing (Information Services company, 11-50 employees)
StructuredWeb allowed us to build the first multi-vendor portal that offered go-to-market resources for hundreds of vendors. It enabled the team to build a partner experience that reflected our brand and empowered thousands of channel partners with editable and co-brandable assets and ready-made and multi-touch campaigns.
Pros
Increasing partner engagement
Supporting a global marketplace across 10 languages and 50+ markets
Enabling our vendors to create, manage, and connect with channel partners
Arming our channel partners with valuable marketing and sales resources to generate demand and close more deals
Cons
Need to be able to have a self-serve model for quick platform adoption
Internal training needs time and coordination
Likelihood to Recommend
StructuredWeb offers campaign tactics that run the full gamut. This includes emails, microsites, events, telemarketing, direct mail, digital advertising, and more. The platform offers a wide array of content distribution options and robust go-to-market capabilities to enable partners to track and manage leads and opportunities. Reporting is comprehensive with data at various levels, across tactics and portal activities. They also offer great partner support and training, especially with integrations.