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Storify (discontinued)

Score8 out of 10

34 Reviews and Ratings

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What is Storify (discontinued)?

Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).

Categories & Use Cases

Reviews

What users are saying about Storify (discontinued).
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Storify is a Time Saver

Incentivized
Char HopelaView profile
Assistive Educational Materials (AEM) in Information Technology at St. Cloud Area School District 742 (1001-5000 employees employees)

Pros

  • It collects a story thread from a live chat.
  • It allows people to tap into a group discussion, even after the fact.
  • It's a great means of finding links to targeted professional resources.

Cons

  • I look forward to Twitter opening up the character limit. As it is, a Q & A session can feel superficial because the answers need to be so brief.

Return on Investment

  • It is a time savings.
  • It is painless and convenient to review.
  • It projects the professional personality of each user, resulting in a sense of community.

Once Upon a Storify

Incentivized
Nicole StaudingerView profile
Communications Specialist in Social Media at Oregon Patient Safety Commission (1-10 employees employees)

Pros

  • Pull media from all online sources
  • Provide links for easy access to content
  • Display content in a pleasing and straightforward format

Cons

  • Better searchablility of web content
  • Notification if links in stories are no longer active
  • Suggestions for similar Storify users to follow

Return on Investment

  • Increased employee efficiency
  • Better customer service
  • Increased communication between teams

Other Software Used

Hootsuite Pro, LinkedIn Marketing Solutions

Using Storify as a journalism education tool

Incentivized
Nahed EltantawyView profile
Associate Professor of Journalism at High Point University (1001-5000 employees employees)

Pros

  • Allows journalists to search diverse social media outlets.
  • Enables journalists to cover social-media related events as they unfold.
  • Makes writing online stories easy, with very simple skills.
  • Allows journalists to create accurate stories with evidence/examples from YouTube, Twitter, Instagram, etc.

Cons

  • Maybe a more detailed search engine/method.
  • It would be nice if we could search Facebook/Instagram, etc. even if the user does not have a FB/Instagram account.
  • Offer users a simple video tutorial on how to conduct searches for various social media.

Return on Investment

  • Positive feedback from students who knew nothing about Storify.
  • Teaching journalism students an essential skill in this social media-driven media market.
  • Positive feedback from colleagues who also knew little or nothing about Storify and its potential.

Storify Your Sports Recaps to Capture Real-Time Fan Emotion!

Incentivized
Doug MeffleyView profile
Director of Athletics Digital and Social Communications in Marketing at Northwestern University (201-500 employees employees)

Pros

  • Storify displays images and video quite well in its stream, fully capturing all of the different media users of social are deploying across Twitter, Instagram, etc.
  • Storify also does a nice job embedding full YouTube videos and links to editorial content, integrating it seamlessly into the feed in a visual manner that is easy to digest.
  • Our Storify stories embed nicely into our website, enhancing our game coverage by appearing on the same pages as the game stats, highlights, etc., while also allowing us to surround the content with our own advertising.

Cons

  • Storify should add a Tweetdeck like function for live content curation. During a game, I have a Tweetdeck window open to monitor multiple search terms and accounts, and when I see something I want to add to my Storify, I have to manually type that term or handle into Storify to pull it in. Content isn't as "discoverable" as it could be.
  • Storify could pull in content more quickly. From the time I see a post published to the time I'm able to access it in Storify is usually ~20-30 seconds, and sometimes longer, which is an eternity when curating reaction to a fast-paced, live event.
  • The notify feature is funky and it's harder to notify ALL users who have been featured in a Storify once you get beyond the first handful that are available in the pop-up "notify" feature.

Return on Investment

  • Storify allows me to quantify views and reach, specifically to present what events receive the most attention.
  • Because I am able to curate in real-time (relatively easily) and because the platform publishes quickly, I can post our Storify social recaps immediately after the conclusion of our games to maximize the sharing by fans who are "high" in the moment. Allows us to capitalize on emotion.

Other Software Used

TweetDeck, Hootsuite Pro, Spredfast Experiences

Storify is an asset for social media content gathering!

Incentivized
Chris LaineView profile
Digital Marketing and Social Media Specialist in Marketing at CU Solutions Group (51-200 employees employees)

Pros

  • Excellent content gathering capabilities
  • User experience
  • Helpful customer support

Cons

  • No weaknesses

Return on Investment

  • Increased user engagement