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StatCounter Professional, Scientific, and Technical Services Reviews & Insights

Score9 out of 10

20 Reviews and Ratings

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Community insights

TrustRadius Insights for StatCounter are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have discovered that StatCounter offers a more user-friendly and easily comprehensible interface for insights and analytics compared to Google Analytics. This makes it a convenient choice for accessing data and analytics while on the go. One of the most valued features of StatCounter is its visitor's path tab, which provides real-time visitor information and valuable insights for website growth. With its comprehensive view of website traffic, including entry pages, popular pages, geographic locales, and user paths, StatCounter allows users to efficiently quantify and qualify their digital marketing efforts.

StatCounter has been relied upon by users for several years to effectively monitor website visitors and their activities. The free version of StatCounter offers useful data reports such as country-wise visitor statistics, browser-wise visitor reports, keyword statistics, top visited pages, and traffic source reports. By using StatCounter, businesses are able to track website visitors and monitor their activities, gaining insights into customer preferences and understanding the impact of their websites. Whether used as a primary or backup statistics source for millions of hits, users continue to benefit from the valuable information provided by StatCounter. Various departments and key individuals utilize this tool to make informed decisions and measure the impact of marketing efforts effectively.

StatCounter Reviews

6 Reviews
Professional, Scientific, and Technical ServicesManagement Consulting2Marketing & Advertising4

Great website monitoring tool that provides detail by each visitor

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We used StatCounter to monitor traffic to our site. It gave us detailed information on where our traffic came from, what pages were visited, and what browsers were being used. I liked StatCounter because it gave more specific data by visitor than I could get with Google Analytics. In many ways, it is easier to use than Google Analytics, but I used both hand in hand.

Pros

  • I can visit my site in real time showing pages visited and the duration of the visit.
  • It shows very detailed data on where visitors came from.
  • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.

Cons

  • I'd like to see individual visitor history for top visitors.

Likelihood to Recommend

I like it as a backup and indifferent source to check against Google Analytics. It helps me to check on AdWords click fraud and get a better sense for how my site is performing. It is a good basic tool. Google Analytics is far more robust, but Google does not show all of the detail that StatCounter does.
CR
Charles Rogel
Vice President of Product Development and Senior Consultant in Marketing at DecisionWise (Management Consulting, 11-50 employees)
Vetted Review
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Statcounter is for simple and efficient analytics

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I am using StatCounter in all of my 65 websites. The reason why I use it is that it gives easier to read insights and analytics of my sites compared to Google Analytics. You might be able to grasp more data with Google Analytics but you can not do it while driving or doing other stuff. You always need a computer to dig into stats with Google Analytics, meanwhile, with StatCounter, it's all more straight forward and even mobile friendly since they have a nice app! The visitor's path tab is very nice and it allows you to see real-time visitors and a lot of precious information you need to grow your websites.

Pros

  • Easy analytics
  • Real-time stats
  • "From where" it came keywords

Cons

  • The design overall looks a bit outdated even though they recently changed it.
  • The script that needs to be placed to track can be improved.

Likelihood to Recommend

Statcounter is definitely a tool you need to have combined with GA. You should not use it if you think that you can get enough from Google Analytics but honestly I think that also adding StatCounter to your site will make you happy.
MD
Marco Diversi
Webmaster | SEO | Super Affiliate in Marketing at Cash Machine (Marketing and Advertising, 1-10 employees)
Vetted Review
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StatCounter the easy alternative to Google Analytics

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

StatCounter provides me with a full in-depth look at the traffic coming to our website, from entry page or most popular, geographic locales along with users' path thru our website.

Browser, number of visits, time, computer type are all shown - that makes understanding the use of the website by our potential customers all that clearer.

Pros

  • Graphical (map) of users
  • Easy to read charts
  • Easy to set up vs. Google Analytics

Cons

  • It actually does what I need, so I don't have a real answer here

Likelihood to Recommend

SInce I use it for a consulting business and not an e-commerce business, I am not able to say that StatCounter can or can't be used for the e-com business.

I can say for a general purpose website it is superb. Again, easy to set up, easy to read, and understand.
WS
Wayne Spivak
Chief Financial Officer in Corporate at SBA * Consulting LTD (Management Consulting, 1-10 employees)
Vetted Review
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Long-Standing, Rock Solid, Simple, Affordable Web Stats for Your Analytics Mix

Rating: 10 out of 10

Use Cases and Deployment Scope

I have used StatCounter for my personal hobby web properties for what seems close to a decade now as well as a primary/backup statistics source for a number of million+ hit websites that I personally designed and managed for my previous employer. We used it primarily in the Marketing department but used the reports to inform various departments and key individuals of course.

Pros

  • StatCounter is reliable and accurate.
  • StatCounter has always been easy to use.
  • StatCounter maintains your statistics for many, many years compared to many web services that restrict how far you can go back.
  • StatCounter is very affordable and has been.

Cons

  • I can't think of any weaknesses.

Likelihood to Recommend

I prefer to use StatCounter within a mix of statistics vendors. I never rely on just one vendor for my stats. My recommendation is to use StatCounter in conjunction with internal server stats and one other major external stats provider (I won't name here).
VU
Verified User
Manager in Marketing (Marketing and Advertising company, 51-200 employees)
Vetted Review

Crucial Tracking Info for Tight Budgets

Rating: 9 out of 10

Pros

  • This services gives the user a lot of functionality for a low price (free with a limited data log) which can be a lifesaver for small business and organizations with limited budgets. Because it is free, any of its shortcomings can be met by complementing it with other free services such as Google Analytics (GA).
  • One shortcoming of GA, and highlight for StatCounter is its ability to track IP addresses. The user’s IP address help pinpoint them to a specific city, state, and country. If the user is using a browser at a larger company, sometimes the IP address will actually reflect which company the website is being accessed from. This feature can be really good for smaller companies/organizations, because they tend to have more personal connections with their smaller user and contact base. Because of this low traffic situation, the in depth analysis is easier to digest and it is possible to gleen who of the business personal connections are interacting with their website.
  • Like most regular tracking services, StatCounter provides many of the same functionality of large data information aggregation. Page visit length help show audience retention. Path through the website and system stats (operating system, resolution browser) can be used to optimize page design and web layout. Keywords, Search Engine information, landing pages, and came from pages, help give an idea of success of current campaigns and provide information for increasing their success

Cons

  • For the free version data logging is limited to two weeks, which requires manual pulling of the data (CSV or excel formats) on a regular basis which can become tedious.
  • For offline graphing/presentations, data must be re synthesized/visualized. This typical requires someone manual manipulation the data or develop scripts or coding to improve the collection of the data for offline presentation and records.
  • Lacks some of the pretty visuals that can be seen in competitors such as Google Analytics.
  • Lacks user specific in depth tracking across multiple services (mailchimp, google etc), like more fully featured platforms (Kissmetrics) are able to provide.

Likelihood to Recommend

Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
TW
Trevor Williams
Marketing Analyst Intern in Marketing at University of Wisconsin Milwaukee (Marketing and Advertising, 1-10 employees)
Vetted Review

7 years with Statcounter

Rating: 10 out of 10

Pros

  • StatCounter is easy to use, easy to implement, with a UI that anyone, regardless of skill level with web analytics, can read and interpret.
  • I've been using StatCounter for at least 7 years. I install it on every website or blog I am responsible for.
  • StatCounter is much faster to read and use to get live-time results than any other service I have found.

Cons

  • I can't think of any changes I would make that are exclusive to StatCounter.

Likelihood to Recommend

It's much easier and faster to use than Google Analytics or the other competitors. It is easier to read and interpret, with very clear charts.
EA
Erin Ann McBride
Senior Social Media Manager in Product Management at Investing Daily (Marketing and Advertising, 11-50 employees)
Vetted Review