TrustRadius Insights for StackAdapt are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Outstanding Customer Service: Multiple users have praised the company for its outstanding customer service, emphasizing the quick responses, proactive recommendations, and detailed reporting provided by the support team. For instance, reviewers have mentioned instances where the customer service team went above and beyond to address their queries promptly and efficiently.
Fair Pricing: Customers highly value the fair pricing offered by the company, mentioning it as a key factor contributing to their overall positive experience with the service. Some users have highlighted how competitive pricing has allowed them to achieve their marketing goals within budget constraints.
Exceptional Ad Development Tool: Reviewers consistently found the ad development tool provided by the company to be exceptional due to its user-friendly interface and effectiveness in creating impactful advertisements. Users have shared success stories of utilizing this tool to design engaging ads that resonate well with their target audience.
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StackAdapt Reviews
18 Reviews
Marketing
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We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).
Pros
Affordable CPM rates
3rd party audience segmentation
Ease of self-serve platform
Low minimum ad buy requirement
Fast customer support responses (and helpful)
Cons
Budget can spend quickly if you don't enable pacing guardrails
Low conversion rates
Too many mobile ad placements if you don't limit in the settings
Likelihood to Recommend
StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately.
The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data.
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ads as a comprehensive marketing approach. It solves our need for a reliable display ads platform with robust audience targeting capabilities, more control, and more trust that our ads are placed on high-quality sites.
Pros
Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ads, and really fine-tune the targeting as you see what works and what doesn't.
Cons
Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ads. I know it can be done, but it seems it requires support and help.
An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ads. They should incorporate the creative hub into the campaign setup.
Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ads and targeting are near perfect.
Likelihood to Recommend
StackAdapt seems to work really well for niche audiences that might be hard to reach in Google display ads. For example, we have a client in the welding industry that sells products to multiple fairly small audiences, like welding schools. We can create and target these small audiences by combining ABM audiences, uploaded lists, and browsing behavior based on contextual terms.
We used StackAdapt at [...] for our campaigns targeting users. (... owns ....) We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche. We are currently working with [...] on some new campaigns and looking forward to seeing how those work out. One thing about StackAdapt that we love is the customer service. They are always very responsive on the support team and always willing to help out in a timely manner.
Pros
Good returns for the retargeting campaigns
[..] (A Canada rep) is great at communicating and helping us. She responds very quickly and effectively.
StackAdapt has great customer service and support teams
They are great at adapting to help new campaigns out perform old campaigns
StackAdapt team is also very helpful in walking us through everything and fast at responding
StackAdapt is very flexible with pricing and options and a great starter for small businesses
Cons
We were not able to get good ROI on the prospecting campaigns because our audience was too large
StackAdapt has a lot to learn which is very time consuming. However, on a positive note, the team does respond to support questions very quickly
There is not a Geo-radius function so we do have to use Mapsly for that and they have many crashes
Wish they could do more integrations but they are still growing
Likelihood to Recommend
We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche.
Love this tool to help with our programmatic ad buys. It's easy to use and gets us around other platforms minimum. I love how I can look at different units in the platform to see what works best for my budget. The audience insight tools are also super helpful to ensure my clients spend smartly.
Pros
Easy set up
High inventory
Low prices
Cons
Wish i didn't have to wait for the reps to get back to us
Wish self serve had more features
Wish the costs could be even lower
Likelihood to Recommend
If you're looking for a programmatic partner for under $1000K/month level of ad spend, I recommend StackAdapt. It's easy to get started and allows for credit card payment. The audience insight tools separate this from Google display or a more traditional display partner allowing both DOOH plus programmatic display. It's great to see everything in one platform vs so many logins or rep emails.
StackAdapt is a versatile multi-channel advertising platform that allows us a lot of creative flexibility in our campaigns. We like the targeting options across all the channels and the ease of setting up and using the campaigns with advanced analytics/KPIs, so we need to see how our performance is.
Pros
Good size advertising network.
Good Audience Targeting on all channels.
Good Analytics and KPIs.
Cons
Dashboard UI could use some minor improvements.
Need some more transparency of where Ad placements appear on.
Need some additional tools to measure ROI better.
Likelihood to Recommend
It's great for running campaigns on multiple channels and managing them all together easily. It's easy to set up, manage campaigns, and scale up or down if your needs require it. However, it may not be the best for inexperienced marketing users. Some knowledge is needed, or you would get overwhelmed. Overall, it's a good tool.
We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives is remarkable, a perfect source to use those lists and target them in the programmatic advertising campaign. We're using many other 3rd party tools to extract user's info, but now with StackAdapt, it's even not required. It has made our data management team's work a lot easier.
Pros
Programmatic Advertising
Display advertising
User's Data Management
Cons
Ability to target by company industries
Ability to target more of contextual targeting
Likelihood to Recommend
It well-suited for us when we're using the programmatic advertising platforms. It's a lot cheaper and have no lock-in contracts and even doesn't require the minimum budget thing.
We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.
Pros
Audience definition.
Audience size estimation.
Programmatic media buys.
Cons
Charges HST.
Missing LinkedIn inventory.
Responsive ads.
Likelihood to Recommend
StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
We use StackAdapt's self-serve platform on a daily basis to activate and manage digital advertising campaigns on behalf of many of our clients. As the leader of our media department, I've found that our Media Strategists tend to prefer the StackAdapt platform over others and have found it incredibly easy to navigate.
Pros
Audience segmentation.
Data segment selection.
Campaign activation.
Cons
Organizing data segments for quick access.
Integration with internal billing tools.
Additional measurement tools.
Likelihood to Recommend
StackAdapt has performed well for our agency across a number of clients in varying industries, categories, and verticals. We have recommended them for multiple clients and have found the process of activation and campaign management to be seamless. Reps from StackAdapt are communicative and are always available for assistance when needed.
We utilize StackAdapt to target users for a health & beauty franchisee in order to drive local-level reservations at our clients' centers. We use it primarily for one client, thought we have tested a few others, and sent out RFPs for a few others. We chose StackAdapt as another DSP we used was not driving efficient results, and we knew there was a better "solution" out there.
Pros
Outstanding customer service: quick to respond, great (proactive) recommendations and reporting.
Fair pricing.
Great response time to RFPs with great insights and opportunities.
Cons
Some of the audience targets are a bit small, even for less than niche audiences/targets.
Likelihood to Recommend
StackAdapt is great for agencies/clients that don't have the time or resources to be in a UI managing campaigns daily.
We deployed StackAdapt as a test of native advertising in a B2B agency environment. Would native advertising drive more, less, or the same traffic as other paid advertising. We used it for our agency but have not deployed it for our clients.
Pros
Their ad development tool is outstanding.
They offer to help you create a super-detailed profile of your specific audience but their online tools for ratcheting down your audience are strong.
Their customer support works hard for you.
Cons
There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
Budgeting.
Likelihood to Recommend
For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.
