TrustRadius Insights for StackAdapt are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Outstanding Customer Service: Multiple users have praised the company for its outstanding customer service, emphasizing the quick responses, proactive recommendations, and detailed reporting provided by the support team. For instance, reviewers have mentioned instances where the customer service team went above and beyond to address their queries promptly and efficiently.
Fair Pricing: Customers highly value the fair pricing offered by the company, mentioning it as a key factor contributing to their overall positive experience with the service. Some users have highlighted how competitive pricing has allowed them to achieve their marketing goals within budget constraints.
Exceptional Ad Development Tool: Reviewers consistently found the ad development tool provided by the company to be exceptional due to its user-friendly interface and effectiveness in creating impactful advertisements. Users have shared success stories of utilizing this tool to design engaging ads that resonate well with their target audience.
StackAdapt Reviews
2 Reviews
InformationTelecommunications1Online Media1
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I've been working with StackAdapt for more than 4 years. I've always found the UI to be intuitive and easy to use. Performance has always been great, especially user engagement. The account team is second to none in their ability to support, advise, and problem solve. It's truly a great product that I would recommend adding to the tech stack for any digital marketing team.
Pros
User engagement
Conversion rate
CPA
Cons
Bid factoring
More detailed reporting.
Better campaign structure for easier use.
Likelihood to Recommend
If you need to get the best native inventory and help with branding initiatives, StackAdapt can really come in handy.
At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.
Pros
StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Cons
Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Likelihood to Recommend
When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
