TrustRadius: an HG Insights company

SpyFu Information Reviews & Insights

Score7 out of 10

131 Reviews and Ratings

Get a Demo

Community insights

TrustRadius Insights for SpyFu are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: Many users have praised SpyFu for its highly intuitive and easy-to-navigate user interface. They appreciate the straightforward design and layout, which allows them to quickly access the information they need. This user-friendly interface has been mentioned by several reviewers, making it accessible to employees of all experience levels and easy for anyone to use and navigate.

Competitor Analysis: The ability to analyze competitors' advertising strategies and tactics is highly valued by users. Several reviewers have expressed their appreciation for being able to see what advertising has been done in the past. This feature allows them to gain insights into their competition's strategies, stay informed about their industry, and make data-driven decisions for their own campaigns.

Keyword Insights: Users find the keyword tool within SpyFu to be a great resource for understanding their website's performance as well as comparing it to their competitors'. Many reviewers have highlighted how this tool helps them identify top-performing keywords and compare them against their competitors' keywords. By optimizing SEO strategies based on these insights, users are able to stay ahead of the competition in search engine rankings.

SpyFu Reviews

13 Reviews
InformationComputer Software3Internet5Broadcast Media1Publishing3Writing & Editing1

Excellent tool for competitors Google Ads analysis

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Our Google ads campaign management team uses Spyfu for competitor and keyword research. It helps us know which keywords our competitors are targeting, what kind of ads they are running and what is their organic and paid traffic like. It also gives us a rough idea of how much they are spending via google ads (although that data isn't exactly correct). It also has useful backlinks information. Lastly the Google Adwords buy recommendations are pretty good too. They might not be always relevant but they do often enough include good suggestions that we end up using them quite frequently.

Pros

  • It is great at tracking Google ads and keywords that your competitors are using. That is all excellent actionable data.
  • You can download great, detailed reports of the same as PDF files if you want to keep them as a reference.
  • Pricing is really cheap. We paid under 39 USD for a subscription and we feel like we got more than our moneys worth.

Cons

  • Their ads spending data isn't correct. But you can make pretty accurate inferences from it since you know what you are spending.
  • Google ad buy recommendations are a mixed bag. Some are useful, some are not.

Likelihood to Recommend

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
VU
Verified User
Manager in Marketing (Computer Software company, 51-200 employees)
Vetted Review

The best keyword research tool on the market

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

SpyFu is a great tool for competitive research and paid search research. I like to conduct my research for all my paid ad campaigns and then export my results into a spreadsheet and find the most profitable keywords and other low-hanging fruit that I am not currently trying to rank for advertising. This has proven to be a very effective tool to conduct this research.

Pros

  • Competitive Research
  • Keyword Research
  • Paid Keyword Analysis

Cons

  • Cohort analysis
  • Conditional formatting to find best keywords

Likelihood to Recommend

I have used SpyFu for a long time and it is one of the best tools I have used to conduct competitive research and keyword analysis. I have recommended this tool to each company I have worked with because it continues to produce high-quality results. As long as you can do your own keyword analysis this is a great tool to collect the data.
TH
Tyler Heaps
Director of Marketing in Marketing at Rain Retail Software (Computer Software, 51-200 employees)
Vetted Review
View profile

I am not an SEO expert, but I love SpyFu.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use SpyFu mainly to look up keywords to use in my SEO for blogs and website[s]. I also use it to research competitors. [...]

Pros

  • Keyword research
  • Identifying questions people have
  • Helping me see what my competitors are doing

Cons

  • Training would be awesome

Likelihood to Recommend

I always recommend SpyFu. I do everything for my business, so I am not an SEO specialist. However, SpyFu is easy to use. I am sure I could be doing even more. However, even as a moderate user, I find the tool very helpful.
KJ
Kathleen Jasper
CEO (Chief Executive Officer) at NavaED LLC (Publishing, 1-10 employees)
Vetted Review

SpyFu for Marketing Help

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

I work in the marketing dept, and we are the only ones who use SpyFu in the company. I help with our PPC/SEO/SEM strategies for Avidex, and this program helps us do a competitor analysis and strategize our marketing programs.

Pros

  • Helps our company choose the correct keywords for our campaigns
  • Shows us our competitors keywords
  • Gives us guidance for future campaigns

Cons

  • Can be confusing on how to choose the correct keywords based on their recommendations
  • Our industry is not listed on their google ads program helper which is disappointing
  • They send out to many emails regarding their services.

Likelihood to Recommend

If you understand the PPC/SEO/SEM industry, then SpyFu would be helpful, but if you are a beginner, it can be a little overwhelming.
KJ
Kathryn Johnson
Marketing Specialist in Marketing at Avidex (Writing & Editing, 201-500 employees)
Vetted Review
View profile

SpyFu- Under the mask

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

SpyFu, along with other tools, allows us to see how people are accessing a potential client's website. We see a sample of what people have done in the past recent months — an example of organic terms that are puling up search results as well as some keyword research.

Pros

  • Paid search keywords
  • Organic keywords

Cons

  • Accuracy- any product like this can only be about 40% accurate.
  • Their account building tool could be more expansive, and not so 'set in stone'.

Likelihood to Recommend

If you are looking for exact traffic numbers from various channels, not so good. Privacy concerns prevent this and keep accuracy in the sub-50% area. However, if you need some research on a website, it's one of the better ones and is an excellent way to augment Google's keyword planner
BM
Bill Martin
Director of Search in Marketing at BigWing Interactive (Internet, 11-50 employees)
Vetted Review

Discover profitable keywords

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

I use Spyfu to discover new profitable keywords for Google Ads and for SEO. It is also great to look at competitors' keywords and ads.

Pros

  • Discover profitable keywords.
  • Review competitor's well-performing ads.
  • Track your status on Google search results.
  • The best feature of Spyfu is called "Kombat," where you compare the keywords used by you and your competitors and can see which ones generate a lot of results for them, and which you're not currently using.

Cons

  • It is overwhelming first to navigate through all the available reports, but it's great that you can have a live orientation with one of their team members.

Likelihood to Recommend

It is well suited for SEO firms and agencies serving other businesses. If it's just for your own business, it's probably overkill.
AV
Atilla Vekony
Vice President in Marketing at Wheatmark, Inc. (Publishing, 1-10 employees)
Vetted Review
View profile

Spyfu Usage Benefits

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

SpyFu is an excellent tool for getting a baseline of a client's web presence as well as their status vs their competition. It allows us to reveal some underpinnings of why or why not to make certain changes to their marketing strategy. It is also good for audits of web links, SEM, & industry trends.

Pros

  • Excellent at KW usage, costs, & recommendations.
  • Traffic estimates are helpful for showing how effective a general marketing plan pushes traffic in relation to competition.
  • Backlink tracking is nice to use for third-party proof of link sharing.

Cons

  • Estimates could be more accurate.
  • KW groupings could be broken down further in the SEM overview with costs & click frequency.
  • Sometimes data does not transfer from one tab to another when reviewing a particular domain.

Likelihood to Recommend

SpyFu, in general, is a great every day tool for finding talking points for meetings, tracking general trends with competition, & for building KW sets.
JN
Johnny Norris
Digital Sales Manager in Sales at Nexstar Media Group, Inc. (Broadcast Media, 5001-10,000 employees)
Vetted Review
View profile

I like SpyFu. You will too.

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

The marketing department at ClientHub uses SpyFu to research keywords and ad campaigns for our paid search initiatives. There are many tools out there to do this, but SpyFu is pretty straightforward. In addition, you can see what your competition is doing for keywords and ads. Without proper keyword research, a company can find themselves spending quite a bit on ineffective ad campaigns.

Pros

  • Educational resources
  • Competitor information
  • Intuitive interface
  • Affordable price

Cons

  • I can't think of anything in particular that needs room for improvement.

Likelihood to Recommend

Spyfu is great for both PPC and SEO keyword research. You can also see what your competitors are doing which can give you ideas for your own company.

I really like the feature that allows me to see ads that competitors are using.

Kombat is fun because you can compare yourself with competitors and see where there are similarities and differences.
AL
Angela Lyons, MBA
Marketing Manager in Marketing at Client Hub (Internet, 11-50 employees)
Vetted Review
View profile

SpyFu Is A Great Organic SEO & PPC Analysis/Research Tool

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Our marketing team has been using SpyFu for their keyword research tools, competitor analysis tools, and webpage traffic tools to better analyze how our organic website and PPC ads stack up against our competitors. SpyFu also allows us to research new keywords to use for our PPC campaigns inside of Bing and Adwords.

Pros

  • SpyFu's competitor analysis tool is unparalleled. A detailed, strategic breakdown of how competitors do or don't spend their advertising budgets, and how organic SEO plays into their overall traffic.
  • Researching new keywords has always been an important step when improving our organic SEO rank and SpyFu allows us to research keywords directly from the console.

Cons

  • SpyFu's overall platform is wide-reaching, but could be better optimized by allowing customers to see the data broken down across the various web browser paltforms, e.g, Google, Bing, Internet Explorer, Firefox, Safari, etc.

Likelihood to Recommend

SpyFu is excellent for both advertising and marketing teams looking to improve their paid and organic SEO ranks across Bing and Google. SpyFu can help you retain and gain market share on all web platforms with many different, unique SEO & PPC tools that provide you with detailed analyses via downloadable reports.
VU
Verified User
Manager in Marketing (Internet company, 1-10 employees)
Vetted Review

Sneak through your competition's...history

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We used SpyFu for competitive research for any campaign involving paid advertising. It was a great tool to get a basic understanding of what the competition was doing, and how to start to build your strategy.

Pros

  • Spyfu provides a very detailed snapshot of ad history for any competitor.
  • The competitor discovery ability is great.
  • Some of the graphs used to present data help to identify targets of opportunity.

Cons

  • The backlink tool provides some pretty off topic links.
  • The database doesn't seem to be as effective as others.

Likelihood to Recommend

Great tool for someone learning how to navigate keyword research. As for all in one platforms, it's one of the best.
VU
Verified User
Partner in Marketing (Internet company, 11-50 employees)
Vetted Review