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Soffront CRM

Score7 out of 10

2 Reviews and Ratings

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What is Soffront CRM?

Soffront offers Soffront CRM Software for Sales, Marketing and Service, which the vendor says is a comprehensive, yet user-friendly platform. All submitted, assigned and resolved cases are tracked within a customizable dashboard. Customer support ticket submissions are automatically routed to the most knowledgeable reps, ensuring the best support. Service Level Agreement (or SLA) Alerts make sure support never falls below committed levels of service.

According to the vendor, the product offers:
  • Sophisticated Drag and Drop Tools
  • Customized Screens, Processes and Business Rules
  • Integrated Modules
  • No Need for a Programmer
The vendor offers in-depth training on how to use the software and access to training resources.


Categories & Use Cases

Media

Customer Service Dashboard

Key Features

Learn about the best (and worst!) features Soffront CRM has to offer, as determined by TrustRadius' reviewers.
Based on 2 ratings of Soffront CRM's features
View all features

Top Performing Features

  • Lead management

    This includes lead generation, scoring, qualification, routing, and nurturing.

    Category average: 7.7

  • Customer data management / contact management

    The software acts as a single source for all customer data and enables users to access that data efficiently.

    Category average: 8.5

  • Channel / partner relationship management

    The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

    Category average: 7.9

Areas for Improvement

  • Forecasting

    The software helps users accurately forecast sales based on volume and conversion metrics.

    Category average: 7.5

  • Customizable reports

    Users can create reports and dashboards unique to their needs.

    Category average: 7.7

  • Reporting

    Software provides a broad range of standard and the ability to build custom reports.

    Category average: 7.6

Reviews

What users are saying about Soffront CRM.
View all reviews

Marketing & Sales handshake how it should be!

Incentivized
Verified User
Consultant in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Manage customer relationships of the sales departments. Improve handshake between Marketing & Sales departments to increase Customer Lifetime Value. Create and derive better insights to focus on high-value customers and retain them. Use automation tooling of Soffront CRM to automate/trigger campaigns within email and push channel and push leads to sales.

Pros

  • Lead generation
  • Automation
  • Content design

Cons

  • Reporting
  • Loyalty features
  • Social media integration

Return on Investment

  • Lead generation increase by 12%
  • Opportunity conversion to client increase of 5%

Alternatives Considered

Emarsys, Salesforce.com and Selligent

Other Software Used

Adobe Real-Time Customer Data Platform, SAP S/4HANA Cloud, Qualtrics CoreXM

Usability

Soffront and why I use it

Incentivized
Andrew Van HornView profile
Business Coach at ActionCOACH (1-10 employees employees)

Pros

  • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
  • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
  • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.

Cons

  • I do not like the log-in page. Whenever I go the Soffront site I get a pop-up asking me not to leave. It is a bit pushy when all I want to do is log into my account.
  • The social media integration feature they have is not particularly useful. There are other companies that do a far better job of posting to SM for me.

Return on Investment

  • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
  • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.

Alternatives Considered

Constant Contact and Zoho CRM

Other Software Used

Hootsuite Free, Wrike

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