#1 most frequent
United States of America
73.2%156 installations of 213
What is SocialPilot?
SocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features enable users to assign tasks, and review their teams work while managing multiple clients at the same time.
Categories & Use Cases
Media
Screenshot of SocialPilot allows you to connect social media accounts according to your plan without exchanging login credentials with any of your clients.
Top Performing Features
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.5
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.9
Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 9.2
Areas for Improvement
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.1
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.3
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Who Buys & Uses SocialPilot
#2 most frequent
Canada
6.6%14 installations of 213
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%12 installations of 213
The Bulk Upload Changed My Repurposing Content Game.
Use Cases and Deployment Scope
I use Socialpilot to keep my social sharing on auto-pilot. I rarely have the opportunity to sign into Pinterest, LinkedIn, Google My Business, or Facebook anymore, so it's nice to know I still have content being shared daily there. I'm more active on YouTube, TikTok, and Instagram nowadays, so I don't feel like I'm entirely abandoning my other channels, even with the lack of time.
Pros
- Bulk Uploading - this is the #1 reason I'm still with Socialpilot! Having a CSV file upload makes it much easier!
- Images are automatically included - with many bulk uploads you'd have to upload your own images rather than it being pulled directly from the link. This is a game-changer!
- Platforms - many are included!
- Price - some are simply too expensive nowadays but SocialPilot is still one of the best competitors when it comes to price.
Cons
- While I love Bulk Uploading, it still takes me quite a bit of time each month to add new blog posts and YouTube videos to my CSV file before I bulk upload, I'd love to see SocialPilot come up with a way to automatically scan your websites and social channels and automatically generate an updated CSV file for you - where you can then remove/edit whatever you need to in the CSV file before scheduling.
- While many social platforms can connect to SocialPilot, I don't connect my YouTube or Instagram because I feel like I don't have enough control here. It would be great if the AI pilot could take more tasks of content creators' hands by not only offering AI text creation but automatically saving posts into a CSV-like file or allowing that particular text and link to be shared every 2 months, for example. Simply put, I'd like to cut out the updating of my CSV file and re-upload it. For example, AI tools like Repurose.io repurpose my Instagram Reels into TikTok videos and YouTube shorts automatically upon publishing, so since I've started on the platform, I've never again had to log in.
Return on Investment
- Time Saver - As mentioned earlier, I don't need to log into more than half of my social accounts because I know SocialPilot will use my bulk upload CSV file to keep them active. (it would be great to find a way to interact with comments and likes using AI, too).
- Keeps me organized - I'm not the best at remembering to re-purpose old content, so SocialPilot's bulk upload allows me to use the same CSV file, which I constantly update with new blogs and YouTube videos to ensure I'm repurposing even the older posts from years ago.
Usability
Other Software Used
Canva
Affordable Social Management for Small Digital Agencies
Use Cases and Deployment Scope
We manage a number of social media accounts for our clients (40+) and had previously used another provider whose prices were astronomical. I needed a more cost effective management system which could hold my staff members accountable without having to pay huge extra user licences. SocialPilot was so easy to setup and simple to use, invite both staff and clients to. Excellent product.
Pros
- Scheduled Posting
- Multi Platform Posting
- Analytics and Reporting
- Multi User Accounts with different user privileges
Cons
- I've not found any areas yet
Return on Investment
- It's had a positive impact that it saves hundreds of pounds a month compared to competitor
- It is saving my staff time in setting up posts
- It allows for us all to be using the system rather than logging into one account and conflicting with each other (again time saving)
Alternatives Considered
Hootsuite
Other Software Used
Adobe PhotoShop, Adobe Illustrator CC, Adobe InDesign, WordPress, ManageWP
Usability
Affordable, big time saver and easy-to-digest analytics
Pros
- Acts as single interface for all the social networks
- Provides social media analytics
- Provides powerful collaboration features to teams
- Creation, curation, scheduling and publishing posts
Cons
- [I feel] Instagram analytics are lacking
- The free plan is not complete
Return on Investment
- Scheduling and posting in bulk
- Saves time through content recycling
- The affordable marketing solutions have promoted the business
Alternatives Considered
Hootsuite
Other Software Used
Smartlook, Semrush
Usability
SocialPilot is great for small teams and agencies
Pros
- The analytics feature is fairly well-laid out and is easy for clients to understand their reports
- When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
- The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Cons
- The interface is kind of outdated, but easy to get around
Return on Investment
- SocialPilot has helped us become more efficient in social media scheduling for our clients
- It has reduced the amount of time it takes to draft content as well as get approval from clients
Alternatives Considered
Hootsuite and Sprout Social
Other Software Used
FreshBooks, Cloze Inbox, Zoom, Adobe Photoshop, Stripe, Wrike, Slack, HubSpot, WordPress, 1Password
