Name: Social Animal
Price: 49 USD
Author: Social Animal

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Development

Online Learning

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Diagramming

Enhanced 911 (E911)

Enterprise Feedback Management

Manufacturing Execution

Payment Facilitation

VoIP

Enterprise

Accounting

CTRM

Corporate Performance Management (CPM)

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Performance Management

HR Compliance

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Endpoint Encryption

Enterprise Flash Array Storage

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Internet Security

M2M Application Development

Network Performance Monitoring

Routers

Software Defined Storage (SDS)

System Monitoring

Threat Hunting

Traffic Switching

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Data Management

Digital Signage

Email Deliverability

Email Marketing

Marketing Automation

Online Reputation Management

Social Login

Social Media Management

Social Media Publishing

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales

Intrusion Detection

Security

Aviation

Construction Management

Emergency Notification

Insurance Agency Management

Intelligent Document Processing

Investment Portfolio Management

OSS/BSS (Operations Support/Business Support)

Smart Cities

Vertical-Specific

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### Content Creation
Users generally praise Social Animal for its content discovery and curation features. When it comes to content creation, opinions are varied. Some users appreciate the platform's ability to provide trending topics and insights for their niche, aiding in crafting engaging content. However, others express concerns about the depth of search results and the lack of clarity on content creators for shared posts. Despite these mixed opinions, Social Animal remains a valuable tool for many in their content creation endeavors.

### Topic Discovery
While users appreciate the value and insights provided by Social Animal's topic discovery feature, there are some mixed opinions regarding its accuracy and effectiveness in filtering specific topics. Some users find the tool beneficial for identifying trending content and gaining a comprehensive view of their industry, while others note limitations in accessing data for smaller, niche topics. Despite these varying perspectives, many users acknowledge the tool's ability to facilitate informed decision-making in content strategy by highlighting relevant topics and influencers within their niche.

### Content Research and Analysis
Users appreciate the versatility of Social Animal for content research and analysis, allowing them to delve into trending topics and competitor strategies. While some find the learning curve challenging due to the tool's extensive features, others highlight its ability to provide valuable insights for shaping content strategies effectively. The platform's search functionality, particularly for influencers and top-ranking articles, is commended for aiding users in making informed decisions and staying competitive in their content marketing efforts.

### Influencer Marketing
Users consistently highlight Social Animal's influencer marketing capabilities as a standout feature, enabling them to efficiently identify and engage with relevant influencers for their campaigns. The tool's ability to provide valuable insights on trending influencers and their potential impact on content sharing is widely appreciated by users. While some express a desire for enhanced outreach functionalities within the platform, overall, users find Social Animal to be a valuable asset for influencer discovery and engagement in their marketing strategies.

### Marketing Strategies
Reviewers consistently highlight Social Animal's marketing strategies as a key strength, emphasizing its effectiveness in analyzing competitors' content marketing approaches and identifying trending topics. Users appreciate the platform's ability to provide real-time insights into marketing campaigns, aiding in decision-making and enhancing overall marketing performance. Additionally, users find value in the tool's competitive research features, enabling them to stay ahead in their respective industries and optimize their content marketing efforts.

### Keyword Optimization
Users generally appreciate Social Animal's keyword optimization capabilities for enabling them to track top-ranking articles and influencers across social media platforms efficiently. However, some users express concerns about the flexibility and management of keyword alerts within the platform. Despite this, the tool is commended for its ability to provide valuable insights into industry-specific content trends and competitor analysis through targeted keyword searches.

### Content Performance Metrics
Reviewers have expressed a strong preference for Social Animal's content performance metrics capabilities, highlighting its ability to provide real-time insights into the effectiveness of marketing campaigns and content strategies. Users find value in the platform's analytical statistics, which help in identifying top-performing content and optimizing content strategies accordingly. Additionally, users appreciate the cost-effectiveness of the tool compared to other similar platforms, making it a practical choice for content research and performance analysis. The tool's versatility in tracking trending content, top hashtags, and influencer outreach has been particularly praised, with users noting its efficiency in identifying key influencers and optimizing headlines for increased engagement.

### Trend Analysis
Users unanimously praise Social Animal for its exceptional trend analysis capabilities. They appreciate the platform's ability to deliver trending and engaging content within their specific sectors, allowing them to stay ahead in their niche. The tool's feature that provides daily updates on hot topics related to users' interests has been particularly well-received, ensuring a constant flow of trending ideas. Additionally, users find value in the tool's functionality to identify top freelance writers generating buzz in their industry, streamlining the process of hiring writers with proven track records.

Efficient Market Data Extraction: Users have found Social Animal to be a valuable tool for extracting market data from social media channels and gaining real-time insights on marketing campaigns. Several reviewers have praised the software's ability to provide up-to-date information, enabling them to stay ahead of their competition.

Brilliant Content Ideas: Many users appreciate how Social Animal helps them discover brilliant concepts for content and material. By utilizing the software, they are able to engage their reader audience and create original content that resonates with their target demographic.

Responsive Support Team: The efficiency and responsiveness of the support team have been highly regarded by users. They have commended the team's availability in addressing any issues or providing information whenever needed. This prompt assistance has greatly contributed to a positive user experience with Social Animal.

User Interface: Some users have expressed that the user interface of Social Animal needs improvement to enhance ease of navigation. They feel that certain elements could be more intuitive and user-friendly.

Steep Learning Curve: Several reviewers have mentioned that they found the learning curve of Social Animal to be steep. This may be attributed to the abundance of features offered by the software, making it challenging for newcomers to quickly grasp and utilize its functionalities.

Limited Information on Content Creators: Users have expressed disappointment with Social Animal's limitation in revealing the creators of engaging content for posts, except for Twitter which only indicates share counts. Some users feel that this hinders their ability to achieve success by identifying and reaching out to individuals who posted similar content on other platforms.

Social Animal has proven to be an invaluable tool for digital marketers, offering a range of use cases that help improve marketing strategies and content creation. Users have found that Social Animal excels at gauging the effectiveness of promotional campaigns and live telecasts, allowing them to understand their marketing team's performance better. Additionally, the software provides instant analysis of growing and reaching viewers in important sectors, making it a powerful network for regular use.

Another key use case is content curation. Users have praised how Social Animal complements tools like Feedly, providing a reliable way to access trending and hype content. The software offers immediate overviews of trending and engaging articles within important sectors, making it a valuable tool for digital marketers. Moreover, users have found it easy to use, with a smooth experience from signup to content search.

Furthermore, Social Animal assists with content creation by providing article topic ideas and identifying influential freelance writers. This feature has saved users time and ensured a better return on investment when hiring writers. In addition, the software has taken the guesswork out of article writing by providing insights and ideas based on what engages online audiences.

Finally, Social Animal aids in competitive research and finding influencers for content marketing services. Users have compared it favorably to Buzzsumo in this regard. The software helps users gain better visibility over content topics and competitors' strategies, allowing for informed decision-making in content marketing. It also enables users to find influencers on Twitter based on specific keywords, helping them connect with relevant profiles and expand their network.

Overall, Social Animal proves to be a versatile tool that supports various aspects of digital marketing, from campaign analysis to content curation and creation. Its user-friendly interface and comprehensive features make it an essential part of every digital marketer's toolbox.

Blogger

Agency 

Opal

Opal Pro

Teams Pro

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Social Animal

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.