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Forma, now part of Snapchat

Score8 out of 10

3 Reviews and Ratings

What is Forma, now part of Snapchat?

Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat.

Categories & Use Cases

Media

Forma-enabled product page
Customer can choose from a diverse set of models, or upload their own photo - without leaving merchant's website
Forma's admin dashboard to add tryon-enabled prodcuts, or to turn on or off any individual product
Free and 1min to onboard! 5-star reviews on Shopify

1 / 4

Forma gave us virtual fitting room, big increase in engagement!

Pros

  • Keep customers on my site for longer
  • Easy to try and expand, they use my existing product photos
  • Free unless you want a special design
  • Good support

Cons

  • Takes a couple days to add products. Would be better if it were instant.
  • Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

Return on Investment

  • Very big impact on session time
  • Helps with getting store visitors. But I use the virtual fitting room in marketing
  • Any new business is good since it's free

Alternatives Considered

Shopify

Other Software Used

Shopify, Klaviyo