#1 most frequent
United States of America
30.8%32 installations of 104
What is Smartly.io?
Smartly.io supports Facebook and Instagram advertising campaigns with campaign optimization, multi-product ads, automatic budget allocation and optimization, and custom analytics.
Categories & Use Cases
Videos
Who Buys & Uses Smartly.io
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
13.5%14 installations of 104
#3 most frequent
Netherlands
6.7%7 installations of 104
Powerful tool to replace Facebook Business Manager to leverage your visual advertising
Pros
- Easy to use. You can copy, paste, duplicate and delete campaigns in few clicks which then was not a thing on Facebook business manager.
- Great templates for visuals, which is the biggest advantage of Smartly.io.
- Outstanding customer support. Replies in 5min and usually works until the issue is solved. If it cannot be solved by the first person, the next person takes part in.
Cons
- Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
Return on Investment
- We increased ROAS significantly using Smartly.io for clients.
- After a significant increase in ROAS in dynamic remarketing campaigns, it was easy to persuade clients to use dynamic prospecting campaigns.
Other Software Used
Google Ad Manager, Facebook for Business, Google Data Studio
Excellent tool for content optimization, impeccable customer service
Pros
- A/B testing
- Automated boosting
- Content optimization
- Customer care
Cons
- The system is sometimes unstable and buggy
- UI improvements: the interface can be confusing at times
Return on Investment
- Allowed us the ability to A/B test organic content
- Workflow efficiencies
- Content insights
