Unique reach that comes at a price
Pros
- Great QPS control. You are able to control your infrastructure costs while also receiving inventory that interests you.
- Very good support team, fast to answer any questions about the product.
- Exclusive reach. We have found that most of Smaato's audience can not be found on other SSPs.
Cons
- Inventory can be a bit pricey in competitive markets like the US.
- Reporting dashboard is limited, needs work.
- They don't offer a lof of transparency about margins over media cost.
Return on Investment
- We have seen prices a bit high, thus reducing profitability
- However, the vast reach has allowed us to get more budgets and fulfill them so the net effect is positive.
- We have been able to run campaigns that targeted the same user on mobile and desktop by running with Smaato and that has allowed us to get more budgets from specific clients.
Usability
Alternatives Considered
MoPub, Cheetah Digital Marketing Suite (formerly Experian) and OpenX
Other Software Used
MoPub, OpenX, Cheetah Digital Marketing Suite (formerly Experian)
