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Siteimprove

Score10 out of 10

49 Reviews and Ratings

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What is Siteimprove?

The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Siteimprove has to offer, as determined by TrustRadius' reviewers.
Based on 49 ratings of Siteimprove's features
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Top Performing Features

  • Lead Conversion Tracking

    This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

    Category average: 7.7

  • Customizable Dashboards

    This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

    Category average: 8

  • Pageview Tracking

    A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

    Category average: 8.4

Areas for Improvement

  • Referral Source Tracking

    This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

    Category average: 8.2

  • Device and Browser Reporting

    This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

    Category average: 7.9

  • Reporting in real-time

    This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

    Category average: 8.7

Reviews

What users are saying about Siteimprove.
View all reviews

The best web governance platform out there, complete solution

Incentivized
Frank ZareView profile
Associate Director, Web Development in Information Technology at JAMS (201-500 employees employees)

Use Cases and Deployment Scope

We use Siteimprove as an all-in-one software that helps with our digital presence. It's a complete tool that helps us with improving accessibility, SEO, content quality, security issues, and managing the website.

Pros

  • We utilize it for accessibility.
  • Web analytics.

Cons

  • More robust reporting system.
  • Integrating with our current CMS.

Return on Investment

  • Able to improve all of our pages with Siteimprove platform.
  • Was able to focus on accessibility and fix all the issues by following Siteimprove suggestions and fixes.

A very necessary tool for website accessibility

Incentivized
Andy Montgomery
Senior Manager - Digital Marketing in Marketing at EssilorLuxottica (501-1000 employees employees)

Use Cases and Deployment Scope

We use Siteimprove to make sure we are WCAG 2.0 compliant for our websites.

Pros

  • Identifies accessibility issues and potential issues.
  • Allows you to see where the issue lies on the frontend and in code.
  • Allows you to update the issue and recheck instantly.

Cons

  • Sometimes when you make changes it can take a while to take notice and accept updates.

Return on Investment

  • Without being able to quote real numbers, I can say that we have myriad contracts in place with clients were we are obligated to be WVAG 2.0 AA compliant. Siteimprove allows us to maintain and fulfill this agreement.

Usability

Other Software Used

Semrush

A Quality Web Governance Tool

Verified User
Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Siteimprove is utilized as our our overarching web accessibility and web governance tool. We employ it on all public facing websites.

Pros

  • Accessibility and WCAG compliance
  • Policy - custom and pre-canned
  • Identifying SEO opportinities

Cons

  • Because it's an automated system, there are false-positives in terms of WCAG
  • Costs keep increasing
  • Client support no longer top of game

Return on Investment

  • Providing an accessible website
  • Providing a high-quality website
  • All around optimization

Usability

Alternatives Considered

accessiBe

Other Software Used

Optimizely Web Experimentation, Optimizely Content Marketing Platform

Informative Useful and Effective

Incentivized
Verified User
Engineer in Information Technology (501-1000 employees employees)

Use Cases and Deployment Scope

Our organization utilizes Siteimprove primarily for quality assurance checks and testing, as well as verifying compatibility with WCAG (Web Content Accessibility Guidelines) and modern SEO standards and enhancements. The application has become our go-to tool for ensuring our website is up to date on the latest best practices and maintaining a seamless user experience across all devices and platforms.

Pros

  • Dashboard enable easy glance at key metrics and stats
  • Detected issues contain reliable and detailed data
  • Reports are cusomizable with key information

Cons

  • Navigation is unclear because of too many options
  • Accessibility checks oftentimes provide false positives that need correction

Return on Investment

  • Accessibility scores have increased dramatically from 80 to over 90 due to Siteimprove's detailed tracking. This created an improved user experience for our members

Usability

Alternatives Considered

Ahrefs

Other Software Used

BrowserStack, Ahrefs, Cloudflare

Strong analytics and accessibility insights tool.

Incentivized
Verified User
Director in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use Siteimprove to understand our website's SEO crawlability and accessibility for users needing ADA experiences. Siteimprove provides stellar visibility into all metrics across these areas, allowing our team to quickly identify and fix issues to help improve all web UX.

Pros

  • Simple UI.
  • Quick fixes to improve stats.
  • Fixes on low hanging fruit.

Cons

  • Better analytics around funnel visualization and the ability to download data into Excel for manipulation.
  • Quicker ability to rescan at scale.

Return on Investment

  • Strong improvement in SEO metrics based on Siteimprove analytics.
  • Ability to improve site speed thus better SEO rankings.
  • Quicker findings of broken links and redirects.

Usability

Alternatives Considered

BrightEdge

Other Software Used

Adobe Workfront, Semrush, Lucky Orange

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