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SimplyCast

Score10 out of 10

1 Reviews and Ratings

What is SimplyCast?

SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.

Categories & Use Cases

Top Performing Features

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.6

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 7.5

  • Integration with Microsoft Dynamics CRM

    The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.6

Areas for Improvement

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 7.3

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.5

SimplyCast review

Pros

  • Email tracking
  • Easy to use

Cons

  • Templates need updating
  • Uploading list is a bit tedious

Return on Investment

  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On

Alternatives Considered

Act-On

Other Software Used

Act-On