Sigma Reviews & Insights

Score9.1 out of 10

289 Reviews and Ratings

Community insights

TrustRadius Insights for Sigma Computing are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Familiar Spreadsheet Interface: Users have appreciated the familiar spreadsheet interface in Sigma, making data analysis more accessible for them.

Fast Performance when Querying Warehouse: Some users have noted that Sigma is fast, especially when querying the warehouse directly, leading to enhanced performance compared to other cloud-based BI tools.

Exceptional Customer Support: The exceptional customer support provided by Sigma, including quick responses and knowledgeable assistance through the chat function, has been highly valued by users.

Easy-to-Use Templates for Data Monitoring: Many users have praised the effectiveness of easy-to-use templates in Sigma for monitoring various aspects of the data stack.

Valuable Learning Resources: Users find tutorials and webinars in Sigma valuable for learning new features and functionalities effectively.

Sigma Reviews

15 Reviews

Marketing

Great for dashboarding and tracking metrics

Rating: 8 out of 10

Incentivized

July 31, 2023

Use Cases and Deployment Scope

We use Sigma to create dashboards used across multiple teams, mostly for tracking marketing metrics and customer support requests.

Pros

Customer support through office hours and the chat function are exceptional
Easy drag and drop for both adding elements and rearranging what's on the dashboard

Cons

It's missing a lot of the features of Excel so often we still have to use spreadsheets and switch back and forth

Likelihood to Recommend

Sigma is great for quickly pulling together a user-friendly dashboard, which we often share with cross-functional teams. I love that it can accept SQL as input to create the data and visual outputs, since we rely largely on SQL for data analysis. It works well when you need to track certain metrics over time. However, deriving new metrics from those directly outputted is difficult compared to other tools like Excel. We use Excel for things like pivot tables and more complex custom formulas needed for certain metrics.

Verified User

Employee in Marketing (Consumer Services company, 5001-10,000 employees)

Vetted Review

1 year of experience

Sigma at a startup

Rating: 6 out of 10

Incentivized

January 4, 2023

Use Cases and Deployment Scope

I use Sigma to create queries joining multiple data sources to create dashboards, reports, and surface key business metrics and insights.

Pros

robust technical support
data querying capabilities are strong
formula writing feature is intuitive

Cons

formatting dashboards/visuals is terrible and buggy
design capabilities are very limited
various menus are complicated and difficult to understand

Likelihood to Recommend

Sigma is great for querying and visualizing simple and straightforward data. It struggles with complexity and sophisticated dashboarding.

Verified User

Analyst in Marketing (Renewables & Environment company, 201-500 employees)

Vetted Review

1 year of experience

Sigma: Democratizing access to data

Rating: 8 out of 10

Incentivized

August 25, 2022

Use Cases and Deployment Scope

Sigma Computing allows us to give our employees easy access to our data. We use this data to determine marketing channel efficacy, measure the success of new product features, and track usage information. We have set up Sigma Computing as the central location to combine data from the product, marketing spend, and revenue to give us a holistic view of LTV and CAC. The spreadsheet-like interface has made it easy for non-technical users to get up to speed quickly and makes it approachable to dig into the deeper capabilities.

Pros

Quick creation of core KPI overview dashboards
Approachable for users new to data analysis
Analysis and Exploration of large datasets without knowing SQL

Cons

Support documentation is still being developed for many use cases

Likelihood to Recommend

Sigma Computing is great for small teams that don't yet have a dedicated data team as it allows both technical and non-technical users to quickly dive into data. This is particularly true if people are familiar with excel, as the analysis and limitations are very similar. I suspect for teams with a dedicated data team or where most of the users would be people who are adept with SQL, it might feel limiting.

Verified User

C-Level Executive in Marketing (Computer Software company, 1-10 employees)

Vetted Review

1 year of experience

User-Friendly & Simple to Get Started, Though Some Growing Pains Persist

Rating: 7 out of 10

Incentivized

August 25, 2022

Use Cases and Deployment Scope

I use it primarily to measure the effectiveness of a content marketing program consisting of multiple media brands. This includes overall site traffic analytics and conversion activity, as well as specific marketing tech platforms in my tech stack. I use Sigma Computing to create dashboards for my internal analytics team, as well as other (non-analytics) editorial staff. I also create several visualizations that can be used for client reporting deliverables.

Pros

Great support / help desk content found online
Newer workbook functionality allows for more user-friendly dashboards with robust functionality (drilling down, etc.)
Very easy to get started, perhaps the easiest & most intuitive platform in our tech stack off the hop.

Cons

I will sometimes run into long load times or visuals will crash - oftentimes a hard refresh will take care of the issue.
Lacking some key visualization options, including bubble charts & radar maps.
Most of my dashboards seem to lack responsive design - visualizations won't always render properly or don't appropriately scale with the browser window.

Likelihood to Recommend

Overall the user experience is solid and the feature set is robust enough to accomplish 90%+ of what I need it to. It's exceptionally easy to get started and very intuitive to begin setting up dashboards and worksheets, and the online help desk resources can answer most questions as they arise, provide the appropriate formula that you're struggling with, and even inspire some cool things to bring into your dashboards. I think it's an excellent choice for an organization just getting started on their BI data analysis & visualization journey.

Verified User

Analyst in Marketing (Online Media company, 51-200 employees)

Vetted Review

2 years of experience

Sigma - Strong analytics for technical teams.

Rating: 9 out of 10

Incentivized

August 22, 2022

Use Cases and Deployment Scope

We have many disparate data sets from website traffic, users signing up for our SaaS-based services, customer usage data, sign-up data from our community on slack, etc. We store all this data in a BigQuery.

Where Sigma comes in is trying to find the signal from the noise. We create a few "approved" workbooks/dashboards for everyone to see but the power of Sigma is in the self-service arena. We allow our teams to build their custom data views. Sigma is easy to use for slicing/dicing, and anyone who knows excel has a good chance of getting up to speed on Sigma. Don't want to oversell how easy it is. There is a learning curve, but it isn't that steep, and once the team is over, they can self-serve.

Pros

Excel-like formulas that are easy to use
Simple table like metaphor that is easy to understand
Complex SQL queries created automatically.

Cons

Ability to automatically drill down into Day/Week/Quarter on one chart with no coding
Search functionality - hard to find just dashboards/workbooks
Ability to share components - eg create a visualization in one workbook, reuse this exact one in another workbook. Change it in one place updates everywhere.
Create custom functions that can be used in calculations (eg: Fiscal Quarter = some complex formula) then in the workbook have ability to =FiscalQuarter([thedate])

Likelihood to Recommend

Well suited:
- Self-service for semi-technical excel-like people
- Have existing data warehouse
- More technical teams

Not well suited
- Complex analytics and analytic graphing
- Board-ready visualizations
- No data warehouse was established

Mark Herring

CM0 in Marketing at Pachyderm (Computer Software, 51-200 employees)

Vetted Review

1 year of experience

Great customer support and overall ease, but ultimately missing some key features and documentation that other major platforms have

Rating: 6 out of 10

Incentivized

August 22, 2022

Use Cases and Deployment Scope

I used Sigma primarily to create dashboards mainly focused on the demographics of our customer base, tracking how our marketing team is performing in a month, etc.

Pros

Aesthetic
Lots of customer support
Intuitive

Cons

Missing some features that I could access with other platforms, like tooltips with data definitions on visualizations, layered mapping, etc.
Finnicky formulas, like needing to add spaces between certain characters, etc.
Needs more documentation on formulas, use cases, etc.

Likelihood to Recommend

If I have something specific I need to do, like build out a layered map, I would probably use a different visualization tool with that capability. If I am making something straightforward like a Dashboard then Sigma is a good option.

Verified User

Analyst in Marketing (Renewables & Environment company, 201-500 employees)

Vetted Review

1 year of experience

A Powerful Tool For Non-programmer Data Analysis With Room For Improvement

Rating: 8 out of 10

Incentivized

October 18, 2021

Use Cases and Deployment Scope

We use Sigma Computing as a data analysis and visualization tool for performance marketing and website analytics data stored in a cloud data warehouse. We needed a user friendly interface to generate analyses of large streams of client paid media data, that allowed for distribution of visualizations internally and externally that allowed for access control.

Pros

User interface.
Integration with other related services.
Loading speed.
Friendly learning curve.

Cons

Library of visualization types.
Standardization of advanced features across visuals.
Support articles for specific features.

Likelihood to Recommend

Sigma Computing is a great tool for an organization that does not have access to expert database developers or programmers that would be able to operate a more customizable tool. Sigma's spreadsheet-like user interface is relatively straightforward for users who don't understand the intricacies of database management. The user admin features are advanced and allow for granular access control.

Nick Lundgren

Associate Director, Performance Marketing in Marketing at Manifest (Marketing & Advertising, 51-200 employees)

Vetted Review

1 year of experience

View profile

Sigma Computing - all data at one place

Rating: 9 out of 10

Incentivized

October 18, 2021

Use Cases and Deployment Scope

We use Sigma Computing across all departments. We use to organize leads coming from different channels.

Pros

Capturing leads.
Capturing conversion.
Capturing revenue from different channels.
Performance measured again previous year.

Cons

Integrating worksheets into Sigma.
Capturing leads from different channels faster.
Once captured (sometimes) lead numbers after 3/4 days which should not happen.

Likelihood to Recommend

It helps in organizing all my leads, conversions, revenue in one place, which helps me in my work.

Verified User

Manager in Marketing (Marketing & Advertising company, 201-500 employees)

Vetted Review

1 year of experience

Sigma Computing: Amazing BI Tool for Code-Free Data Exploration

Rating: 9 out of 10

Incentivized

October 15, 2021

Use Cases and Deployment Scope

We use Sigma to create dashboards and reports to allow the organization to access data from our data warehouse. This allows users to make better decisions based on data. We also use Sigma to push data to Google Sheets - which helps improve manual processes and ensures that we can always have up to data in these sheets.

Pros

Data explorations for non-SQL users.
Push data to Google Sheets.
Customer support.

Cons

Visualizations (they are working on it).
Sharing data with external parties.
Filters on dashboards (they are working on it).

Likelihood to Recommend

Sigma Computing is best for companies who are ready to have a solid BI Tool but are not ready to pay for a full enterprise-grade solution (Sigma is much cheaper than those). Sigma also has the best data exploration toolkit for non-SQL users (super easy to use for anyone who knows how to use Pivot tables and vlookups in Excel).

Verified User

Analyst in Marketing (Retail company, 51-200 employees)

Vetted Review

1 year of experience

Sigma is a powerful and easy to use tool that puts analytics level data capabilities into a package that is easily handled by business users.

Rating: 10 out of 10

Incentivized

June 28, 2021

Use Cases and Deployment Scope

Sigma [Computing] is being used across our entire organization as our Business Intelligence hub for all of our data across all of our business functions. For marketing we use Sigma for business performance reporting, campaign performance reporting, customer segmentation, cost monitoring and a range of other ad hoc analysis.

Pros

Easy to use for business users
Powerful and fast
Great self service tools for education and troubleshooting

Cons

There's lots of room for improvement for flexibility and ease of use for data visualization
Room for improvement for CSV file upload limits

Likelihood to Recommend

Sigma [Computing] is by far the easiest to use and most powerful business intelligence tool that I've ever used. It really puts the power of huge databases in the hands of business users in an interface that is familiar, easy to learn and easy to understand.

Verified User

Manager in Marketing (Financial Services company, 51-200 employees)

Vetted Review

1 year of experience

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