#1 most frequent
United States of America
80.0%4 installations of 5
What is Shoutlet (Discontinued)?
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube.
The product’s focus is on quantifying return on social, integrating social data into business and scaling social across the enterprise. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics with integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture and Webtrends.
Shoutlet was acquired by Spredfast in August 2015.
Categories & Use Cases
Top Performing Features
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.2
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.9
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Areas for Improvement
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Competitor analysis
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Category average: 8.3
Who Buys & Uses Shoutlet (Discontinued)
#2 most frequent
Egypt
20.0%1 installation of 5
Shoutlet: You'll Pay to Play but Worth the Money!
Pros
- It's easy to use and pick up new updates.
- It was constantly being updated with the ever changing industry.
- Created aesthetically pleasing reporting and posting on behalf of my clients.
Cons
- Couldn't tag other pages directly from Shoutlet (ie: posting a Mashable post and tagging Mashable).
- Had to manually set the best time for it go out when a lot of other platforms have the capability to set the best posting time for you.
- No guarantee on quality of photo size.
Return on Investment
- Increased employee efficiency: everyone was on the same page as far as goals and results go.
- Easier to fix problems because you get real-time results so you can update moving forward (no backlog).
- People are less likely to click on Shoutlet links instead of real links or bitlys. I think this probably had long term effects.
Other Software Used
MailChimp, iContact
We Shout for Shoutlet
Pros
- Ease of use/Intuitive - Training was relatively easy and basic functions are simple to figure out.
- Creative ideation - Shoutlet teams are great at being on hand to share best practices from other clients and their own experience
- Great employees - The Shoutlet team is always very friendly and easy to talk to
Cons
- Functionality - We have a complex company and run into a lot of bugs with Shoutlet. They are fond of providing work arounds but a lot of what they are fixing, we thought was agreed upon functionality.
- Work Flow - The work flow capabilities were slightly exaggerated between our tool review to actual implementation. The biggest gap is that if you are using workflow for a post approval, it does not track who makes changes or notify approvers when changes are made.
- Hierarchy - Our companies unique set up has provided a challenge in sharing content down though our profiles.
- Analytics - We've been challenged with pulling analytics (Twitter) based on tags which means even if we tag an entire campaign, we cannot get comprehensive analytics for it.
Return on Investment
- Employee Efficiency
- Better relationship with Creative services via Shoutlet's libraries
Shoutlet: Social Media Management tool that works well, looks great.
Pros
- The contest/everywhere page feature on Shoutlet is fantastic. It is user-friendly to set up and manage. The end product looks clean and professional
- The Shoutbox feature is incredibly easy to use to create, preview and schedule posts. I love the flexibility it gives in types of posts, ease of scheduling and ability to target your fan segments based on a large variety of inputs.
- The calendar makes it incredibly easy to keep track of what is being posted where and when.
- Honestly, every time I've had a technical issue with Shoutlet, their Tech Therapy team has been quicky, friendly and very helpful.
Cons
- My one big "complaint" about Shoutlet is that you can't tag other Facebook pages within the Shoutbox, but that's due to Facebook restrictions.
Return on Investment
- I think our customer service has greatly improved through the use of Shoutlet.
Usability
Powerful and easy to use
Pros
- The Canvas is the best tool I've used for building a landing page or promotion
- Monitoring social channels is a breeze
Cons
- Waiting for a bookmarklet to share stories found on the web moreeasily, but it is in the works
Return on Investment
- Improved efficiency
Usability
Perfect Tool to Manage Multiple Accounts (Killer Customer Service too!)
Pros
- Scheduling posts across multiple social accounts
- Easy implementation of contests (set-up and tracking entries)
- Amazing reporting for all social channels in one tool
- Good Social CRM to track conversations on different platforms from one easy-to-navigate dashboard
Cons
- For contests, adding Facebook authentication for entries/voting is a bit hidden. It's possible, but you have to know where to look.
Return on Investment
- Increased employee efficiency
- Better time management
- Better customer service
