Shoutlet (Discontinued) Reviews & Insights

Score2 out of 10

40 Reviews and Ratings

Community insights

TrustRadius Insights for Shoutlet (Discontinued) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Contest/Everywhere Page Feature: Several users have praised Shoutlet's contest/everywhere page feature, describing it as fantastic and user-friendly. They appreciate how easy it is to create clean and professional end products using this feature.

Easy-to-Use Shoutbox for Post Creation and Scheduling: Many reviewers have highlighted the ease of use of Shoutlet's Shoutbox feature. They find it incredibly easy to create, preview, and schedule posts. The flexibility it offers in terms of post types, scheduling, and targeting fan segments based on various inputs is also highly appreciated.

Efficient Content Distribution for Multiple Brands and Social Channels: Users have commended Shoutlet for its effectiveness in planning and organizing content distribution across multiple brands and social channels. The ability to efficiently post to multiple platforms simultaneously is seen as a significant advantage. Additionally, users like that they can create contests and Facebook tabs in-house without requiring additional development resources.

Shoutlet (Discontinued) Reviews

11 Reviews

Customer Service

Shoutlet Excels at Meeting Customer's Requests While Consistently Improving Tool To Exceed Industry Expectations

Rating: 8 out of 10

Incentivized

October 24, 2014

Use Cases and Deployment Scope

Shoutlet is being used by our social media team to distribute content across multiple platforms on a scheduled basis. We also use Shoutlet to monitor crisis posts, competition, etc. At this time the tool is being used by our web marketing team alongside our shared services team that monitors daily conversation.

Pros

Scheduling posts out in a calendar format that is easily reviewed and can track our analytics
Customer service is excellent - immediate response on a variety of issues.
Task team is very willing and open to accepting outside ideas and customer opinions/recommendations.

Cons

The Linkedin connection for analytics could be improved. We need to have ways to track individual tags vs just filters.
The ability to save posts. They do offer the ability to copy a post and use it again but a system to file and save posts depending on their campaigns would be a great addition.
Tagging is something that needs an immediate fix. Once a tag is added there is no way to regroup this tag under another name if the company decides to head a different direction with the tool. Spelling errors or Capitol Letters play a role in this as well where we have multiple tags that are the same tag, just typed in differently. No way to combine these tags under one uniform Tag moving forward. Also, no way to go back and consolidate past post tagging.

Likelihood to Recommend

I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time.

Verified User

Strategist in Marketing (Human Resources company, 10,001+ employees)

Vetted Review

1 year of experience

Shoutlet is Social Media Gold

Rating: 9 out of 10

Incentivized

October 21, 2014

Use Cases and Deployment Scope

As my former company was in the early stages of establishing a social media presence through channels like Facebook and Twitter, we were looking for a cost-effective and comprehensive way to manage new social media accounts in a way that would maximize our social exposure while minimizing the number of man hours required. Shoutlet was that solution for us. It offered a seamless and user-friendly platform for us to manage multiple accounts, pre-schedule posts, upload and manage lists, target based upon certain demographic parameters, and track social activity through detailed analytics reports. It also allowed us to build and customize social media contests and custom landing pages while tracking activity from these special promotions. At the time, we were under particular pressure from our executive leadership to justify the need for a social media presence and its associated hard and soft costs. Shoulet helped us put a professional face on our social efforts and helped provide us with the data we needed to show meaningful lead generation and potential ROI. We used Shoutlet across multiple departments and one of the things we heard regularly from our admins was that, after they'd received their training, it was easy to use and very broad in scope.

Pros

The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.

Cons

At the time we didn't have the Shoutlet mobile app (at least not that I was aware of). But this seems to not be the case anymore.

Likelihood to Recommend

Shoutlet has potential benefit for everyone, from small start-ups to large organizations. Whether you're just starting out establishing a social media presence or are a seasoned veteran, it just makes sense to run your social media strategy through a tool this comprehensive and that offers as many special features as Shoutlet does.

Verified User

Manager in Marketing (Marketing and Advertising company, 501-1000 employees)

Vetted Review

2 years of experience

Shoutlet - good for contests and engagement.

Rating: 6 out of 10

Incentivized

July 28, 2014

Use Cases and Deployment Scope

Shoutlet was used for our social media purposes. It helped us know who our audience was and the engagement we were receiving. Also, we used it to create tabs on our Facebook profile and run giveaways and contests.

Pros

Contests - easy to understand and run once built
Insights - good insights for Twitter at the time

Cons

Creating the tabs could have been a smoother process, Shoutlet IT had to be involved numerous times to connect tabs and it was not an easy process.

Likelihood to Recommend

It was well suited for scheduling posts and creating tabs, it is less appropriate for monitoring what is being said about your brand/company in the social landscape.

Shannon Loritz

Social Media Manager in Social Media at Kimberly-Clark (Printing, 501-1000 employees)

Vetted Review

2 years of experience

Powerful and easy to use

Rating: 9 out of 10

July 24, 2014

Use Cases and Deployment Scope

We use Shoutlet for our social media team. It's great for scheduling posts, monitoring what people are saying about us, our industries and our competitors and the canvas tool is great for building promotions and pages.

Pros

The Canvas is the best tool I've used for building a landing page or promotion
Monitoring social channels is a breeze

Cons

Waiting for a bookmarklet to share stories found on the web moreeasily, but it is in the works

Likelihood to Recommend

If you have a lot of different channels to manage, or if you want to get a better grasp of what people are saying about you and your brand, then Shoutlet is for you.

Troy Sympson

Marketing Communications Specialist - Social Media in Marketing at Lincoln Electric (Machinery, 5001-10,000 employees)

Vetted Review

1 year of experience

Shoutlet - A Great Start to Social Servicing

Rating: 4 out of 10

Incentivized

July 22, 2014

Use Cases and Deployment Scope

Shoutlet is used in multiple ways by Fanatics. My experience is mainly with managing social accounts for customer service needs. This program enables us to have multiple users between departments working together to ensure we are reaching our key audiences and proactively responding to customer concerns. Because Fanatics is the largest retailer of online sports goods, we manage hundreds of online retail stores and their social accounts. As a business Shoutlet allows us to address all of our customers' direct questions and complaints and stay active with our social users linking them to a direct source of resolution.

Pros

I particularly favor the capability to archive comments per customer and attach privately viewed contact information for that person.
The ability to like, delete, and retweet within the system with the click of a button!
'Assign task' is convenient to delegate issues of importance to be worked immediately.

Cons

Many times upgrades caused bugs that stopped our teams from being able to respond to comments or view what was coming through as feedback.
At the height of our peak season I found it difficult to delegate work to multiple agents in the same account due to the way feeds are run and the max results per page and the system duplicating results because multiple accounts are being pulled into one feed.
Being able to pull all comments or 'tweets' made by one user for Twitter accounts mirroring Facebook functionality.

Likelihood to Recommend

All in all Shoutlet has unique benefits, but its fair share of negative aspects. The support received from our contact when we had any questions or concerns was always great. When it comes to Social Customer Service Management, I feel like this system is geared towards the management of smaller accounts being used between a low amount of people. Things start to get somewhat difficult when attempting to have multiple users working with a large number of accounts.

Emma McCann

Social Media Specialist in Customer Service at Fanatics, Inc. (Consumer Goods, 1001-5000 employees)

Vetted Review

2 years of experience

Shoutlet, Robust Platform with Issues

Rating: 7 out of 10

July 1, 2014

Use Cases and Deployment Scope

Shoutlet is being used by the Social Media Department. It is used to schedule content across our social media platform and for creating and maintaining canvas pages for contests and/or events. It also aids in measuring ROI. Generally, it saves time by allowing content to be pre scheduled and due to the integration of canvas pages when a landing page is required for a contest/event.

Pros

Shouts (posts) can be created for multiple platforms at once. Very useful when needing to share a message across multiple platforms.
Reporting is robust.
The CRM tool is very useful, overall, despite some issues.

Cons

When submitting Tech Therapy tickets, some are escalated to developers as it is an issue beyond the Therapist's ability to troubleshoot. You will never hear from them again.
Some SCRM features are buggy and have yet to be addressed by the development team. For example, Twitter mentions do not all load into the corresponding stack.
The mobile app does not integrate many of the features. Some of the options available in SCRM are not present on this platform, though it is supposed to be a mobile version of SCRM.

Likelihood to Recommend

For scheduling content and reporting on that content, the platform is fantastic. The ability to easily create landing pages is also awesome! For day-to-day management of your social media accounts, you might run into frustration due to buggy, incomplete features. You will most definitely be relying on the native versions of those platforms until those issues are eventually addressed.

Verified User

Professional in Social Media (Retail company, 501-1000 employees)

Vetted Review

1 year of experience

Shoutlet's platform and team are perfect partners for us.

Rating: 10 out of 10

June 14, 2014

Use Cases and Deployment Scope

Proof Interactive is an independent advertising agency working exclusively in the digital space. We act as the creative or full-service digital services team for traditional advertising agencies and serve numerous clients directly. Two years ago, we began researching Social Media management systems at the request of a few of our clients. They recognized that our core focus has been cutting-edge creative development and online advertising and direct marketing; however, the trust and close relationships we have developed over the years led a few clients who desired to get serious about their presence along social media channels to ask us to join them in developing this line of business and communication together. We utilize Shoutlet for our own minimal social presence and work closely with Shoutlet and our clients to promote our clients' best interests.

Pros

Quick execution of social contests that easily adapt to mobile and can be launched on social channels and brand-channel websites simultaneously.
Identifying key influencers within a social community.
Planning and organizing effective content distribution for multiple brands and multiple social channels.

Cons

The Social Contest "Canvas" functions have some room for improvement in terms of usability for participants in a social contest. Simple changes such as being able to show notifications in a modal window centered on the user's browser, rather than a notification pinned to the top of mobile and "anywhere" pages would make the platform more usable. Shoutlet is making constant improvements and really listens to its customers like us. We've had thoughtful conversations about usability that we believe are taken seriously, not filed away.

Likelihood to Recommend

Simply put, without the depth and comprehensive set of tools contained within Shoutlet it would have been extremely difficult for a firm of our size to enter this vital area. As a firm devoted to creative design and production, Shoutlet's tools to execute contests and develop applications of use to our clients has been a lifesaver. Additionally, we were able to provide one client in particular real data and very specific conversation examples that led them to completely rethink their target markets for a multi-million dollar night club venue. We learned that they were targeting the absolutely wrong audience. Today, their presence and participation with the right audience has led the night club to become very successful.

Just as important as the constantly evolving set of tools within Shoutlet is the opportunities for constant learning and training provided by the Shoutlet team. New opportunities to learn and become more immersed in the social space are available every day, and our own experience and skill sets with Proof's team has really expanded our ability to be an adviser and partner with our clients' social media programs.

I couldn't be more pleased with Shoutlet as a platform, and the friendly dedicated team of professionals they've assembled. I urge you to meet with them, get to know Shoutlet and take your social media efforts to the next level.

Dan Geary

President in Corporate at Proof Interactive, Inc. (Internet, 1-10 employees)

Vetted Review

1 year of experience

Shoutlet makes us look like a 3x larger company!

Rating: 9 out of 10

April 19, 2014

Use Cases and Deployment Scope

Jesse's Girl Cosmetics is a small company with big ambitions, and we usually don't let on that we're smaller than we look! Of course, this means our "Social Media Team" is comprised of... one person. One person to do ALL of our social media outreach! Thanks to Shoutlet, I'm able to do the work of 3-4 people and make it look like we've got a much larger dedicated team putting out content!

Pros

Scheduling posts to Facebook/Twitter is a breeze, and makes our social marketing calendar much easier to manage.
Contest implementation is one of our favorite things about Shoutlet. We're able to collect much more meaningful information about our fan base and provide more engaging sweepstakes for them!

Cons

Shoutlet doesn't cover our entire social media landscape - yet. While there's some decent integration with Pinterest (and I believe a growing integration with Instagram), there's still room for improvement here!

Likelihood to Recommend

We probably don't use as many of the features available to us, because again I am just one person. But we've got a great resource in our Account Director at Shoutlet, who is always available to provide examples of great campaigns that other clients have done, and answer some questions about how to make better use of the product!

Christine Lawrence

Director, Social Media & Research in Social Media at Jesse's Girl Cosmetics (Cosmetics, 11-50 employees)

Vetted Review

2 years of experience

Shoutlet has everything your business needs to succeed with social media

Rating: 9 out of 10

April 16, 2014

Use Cases and Deployment Scope

My company (Paramount Communication Group) uses Shoutlet to manage out social media efforts and support our online marketing strategies. We also resell Shoutlet accounts to our existing Email Marketing clients and provide full support and consulting for how to use Shoutlet to the fullest extent. It has been a valuable tool for managing social media campaigns for our business and for our clients.

Pros

Shoutlet connects to all of the major social networks. They continually look to add compatibility and engagement options for new social networks as they grow in popularity. The social media world moves fast, so keeping up with new trends and features is greatly welcomed.
Excellent customer service. They have a great support staff that provides valuable, clearly written tutorials that are quick and easy to understand. Their whitepapers, webinars, and training sessions are also very helpful.
Social Canvas. Shoutlet makes it easy to build Facebook apps, microsites, or landing pages through their Social Canvas tool. Whether you're trying to build an email collection app for Facebook, create a contest/giveaway to drive engagement, or create a landing page on your website that showcases videos, social links, or blog posts, Shoutlet can make it happen.

Cons

Social Switchboard is a great tool, but it might not be as useful for businesses with smaller social media followings.
I would like to see more features in Shoutlet that emphasize the value of Email data. More features that pull emails, support email marketing efforts, and easily transfer to other platforms would be a welcome addition.
I really like the Poll feature in canvas, but it lets you vote more than once and that can skew the results. I would like to see more features built into the Poll design functionality.

Likelihood to Recommend

Shoutlet is a wonderful tool for businesses looking to expand their online marketing efforts with social media. Shoutlet provides a wide array of opportunities to drive engagement, build your following, and develop your brand. While companies with less resources dedicated to social media might not find value in all that Shoutlet offers, they would still find it to be beneficial, user-friendly, and highly adaptable as their business grows.

Adam Hubka

Director of Digital Strategy and Design in Social Media at Paramount Communication Group (Online Media, 11-50 employees)

Vetted Review

Reseller

4 years of experience

Shoutlet Rocks

Rating: 8 out of 10

April 16, 2014

Use Cases and Deployment Scope

Shoutlet is used by the Digital Marketing/Social Media teams to distribute content across many social media profiles, as well as create custom content and host social media contests on various branch Facebook pages. It is an amazing time-saver for myself and is a one-stop-shop for my social distributing needs.

Pros

Facebook Contests
Custom content distribution across many channels
Customer Service and service desk help

Cons

Better social listening functions (could be a product of my contract)
Slight updates to the "shout box" to help people who post to multiple pages

Likelihood to Recommend

Shoutlet has been a great resource to me and my team and its functions allow us to perform our content distribution with ease.

Verified User

Director in Marketing (Real Estate company, 10,001+ employees)

Vetted Review

3 years of experience

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Shoutlet's platform and team are perfect partners for us.

Rating: 10 out of 10

June 14, 2014

Use Cases and Deployment Scope

Pros

Quick execution of social contests that easily adapt to mobile and can be launched on social channels and brand-channel websites simultaneously.
Identifying key influencers within a social community.
Planning and organizing effective content distribution for multiple brands and multiple social channels.

Cons

The Social Contest "Canvas" functions have some room for improvement in terms of usability for participants in a social contest. Simple changes such as being able to show notifications in a modal window centered on the user's browser, rather than a notification pinned to the top of mobile and "anywhere" pages would make the platform more usable. Shoutlet is making constant improvements and really listens to its customers like us. We've had thoughtful conversations about usability that we believe are taken seriously, not filed away.

Likelihood to Recommend

Dan Geary

President in Corporate at Proof Interactive, Inc. (Internet, 1-10 employees)

Vetted Review

1 year of experience