#1 most frequent
United States of America
35.6%109 installations of 306
What is Sensor Tower?
Sensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.
Categories & Use Cases
Product Demos
Who Buys & Uses Sensor Tower
#2 most frequent
India
16.0%49 installations of 306
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.9%21 installations of 306
App Annie - great tool for Mobile Marketers
Pros
- Implementation of features based off feedback (ex: App Annie Labs - Soft Launches)
- Analytics, KPIs, Insights, Comparisons between games etc.
- Communications between Customer Success and Company
Cons
- Lots of features could still be added. More detailed filtering options etc.
- Game and app taxonomy classification takes time for newly launched apps.
Most Important Features
- KPIs for apps (Retention, DAU, Downloads, Revenue etc)
Return on Investment
- Impacted in looking at competitors activity and KPIs etc
Looking for a Free ASO Tool? App Annie is Free, However, Extremely Limited
Pros
- App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.
- Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward.
- Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries.
Cons
- App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
- After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
Return on Investment
- App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
- With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
Alternatives Considered
AppFollow
Other Software Used
Facebook for Business, InVision, Firebase, Serpstat, Unbounce, Google Search Console
App Annie allows to track you product in every market
Pros
- Our app operates in 100 countries - App Annie allows us to track the ranking of the app in every market. We track the performance weekly.
- App Annie allows seeing the reviews drill-down for every country.
Cons
- Their subscriptions are always customizable - so every time you want to access a new feature, you need to contact the team member.
Return on Investment
- Competitor analysis allows for creating a better growth strategy.
Other Software Used
Jira Software, Trello, Lessonly, Dropbox, Zoom, Tableau Online, WordPress, Bitly, Synel Time and Attendance Systems
All of the app information you will need
Pros
- Very easy to use and understand. The dashboard is quite complete.
- The free version is quite complete.
- They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
Cons
- It's a bit expensive for a small business.
- Their support team is a bit slow to answer on specific doubts.
- If you are using their analytics solution to track what is happening on your app, there are other alternatives that are cheaper.
Return on Investment
- We were able to map the market for free, increasing ROI.
- We were able to boost yield by using their analytical solution to improve our app increasing ROI.
- It centralized all of the apps' information, which is extremely useful, and it allows us to not work with other expensive partners, improving margins.
Alternatives Considered
Apptopia
Other Software Used
Apptopia, Slack
App Annie User
Pros
- The visuals in the platform are easy to read and understand and make it simple to understand the data you are looking at.
- I find that the data in App Annie is very reliable in terms of the number of downloads we see on a daily, weekly, and monthly basis.
- It gives me the ability to integrate the data here with other analytics and provide viewers and consumers good solid information on our performance.
Cons
- I do think there are quite a few side bar options when you first login to the software. I'd like to see the features maybe more condensed.
- For us, it would be super useful to see more zip code or county level data in the software.
- I would like to see a PDF version offered in the export options. It would make the presentation of the chart data more appealing.
Return on Investment
- Since I'm not a purchaser of the product, only a user, I can't really speak to the ROI.
- I do think it serves a purpose and we are able to get some usable data from it.
- I think until we add other analytical software, this was a great starting point.
Other Software Used
Google Analytics, Matrix