Based on 5 verified reviews published in the last 18 months
TrustRadius Community Insights are summaries of user sentiment data from TrustRadius reviews and, when relevant, HG Insights data.
Overview
Synthesised from 5 reviews | Last Published April 24, 2026
This product overview is based on a synthesis of 5 recent reviews analyzing software regularly used alongside Semrush and reviewer likelihood to recommend those tools. The review sample size is small, so findings should be considered directional. Semrush appears to be used in conjunction with other SEO and design tools. Specifically, Canva and Screaming Frog SEO Spider were each mentioned by two reviewers. The reviewers mentioning these tools leaned towards recommending them, suggesting positive experiences with these complementary tools, but the small sample size warrants caution in generalizing this sentiment.
Pros
Integration with Canva for design workflows
Compatibility with Screaming Frog SEO Spider for in-depth site analysis
Semrush helps us with keyword identification and competition analysis and also understanding the keyword ranking of our website. It helps us a lot in understanding the current situation and how we can modify it to rank better and also it gives us a backlink analysis also which helps us our backlinks gaps
Pros
Keyword analysis
Backlink analysis
Rank tracker
Cons
Keyword Tracking
Rank Tracker
Keyword identifier
Likelihood to Recommend
Semrush is an all in one SEO suite which helps from keyword identification to keyword rank tracker, it also helps us in identifying the issues on the site with help of website auditor and even help us track our competitors on the keywords they are ranking so we can start ranking on them also.
VU
Verified User
Vice-President in Product Management (11-50 employees)
Primarily for keyword analysis and selection. I do keyword research, assess the competitiveness of a particular keyword and then select those which I will pursue.
Pros
Keyword isnights
Competitor keyword analysis
Visual/graphic representations of keyword data
Easy to use interface
Cons
Pricing is my only stumbling block with this product...
Likelihood to Recommend
It's a great product but your business needs to have the budget to sustain it. Personally as a solopreneur, I have had to opt for a cheaper option as I feel the pricing makes it uncompetitive for a lean operation. So I would say perfect for corporates or established businesses, maybe cost prohibitive for a smaller bootstrapped operation
I have been using Semrush for several years now, primarily for SEO, anything from keyword and topical research, backlink analysis, competitor analysis and more.
Pros
Keyword research
Backlink analytics
Easy data export
Rank tracking
Cons
Better usability when switching across modules
More transparent pricing
More filters in their backlink analytics module
Likelihood to Recommend
It's definitely well suited for anyone needing an all-in-one search marketing software, and it kind of became the industry standard for that purpose. However, I see most SEO pros choosing Ahrefs and more junior people or generalists choosing Semrush. Personally, I am comfortable with both software, have a preference for Ahrefs, but Semrush is for sure a good alternative.
Semrush is the ally SEO tool for any digital marketing agency. It unifies in a single platform the main SEO and Local SEO indicators. It allows day-to-day monitoring of the positions in the Google SERP considering the organic competitors. This is the basis of the reports sent to the clients of the SEO projects.
Pros
Make SEO reports quickly
Daily Google SERP SEO Alerts
Organic investigation of the competition
Cons
Reports of SERP's only of Local SEO
Checking local files for all countries
Improve reports On Page SEO Checker
Likelihood to Recommend
Adequate: SEO consulting, SEO and SERP reports, reports with main KPI's Appropriate: Support local SEO projects. Support in SEO copywriting (it has it's own tool, but isn't good).
We utilize Semrush for keyword research, competitive analysis, backlink audits, organic position tracking, and prospecting sites with digital PR potential. This implies that Semrush saves us time by providing us with all of the information we require for our daily tasks. It'd be as if we were working with our eyes closed if we didn't have it.
Pros
Keyword research
Backlink analytics
Technical site audit
Likelihood to Recommend
We utilize Semrush to do health checks on our own and on our clients' websites. This tells us how our sites rank for certain keywords and where we may make improvements to our site's SEO. It's also how we come up with keywords for sponsored advertising. These features alone are worth the price of the membership.
We use Semrush to assess how relevant keywords that we think are relevant to our blog posts really are. We use it to see how people are accessing our content and where they are doing it from. It's super helpful for content creation and easy to use. I fully recommend it.
Pros
Traffic measurements
Relevant keyword search
Target market selection
Cons
Market consolidation
Menu navigation
More timely update of data
Likelihood to Recommend
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
We use Semrush to run audits on the health of our and our clients' websites. This shows us how our sites rank for specific keyphrases, and areas where we can improve on site SEO. We also use it to generate keywords for paid advertising. These features alone pay for the subscription.
Pros
Site audits and reporting.
Keyword generation for paid advertising.
SEO analysis of prospective clients' websites.
Cons
I haven't encountered any features that are hard to use or missing functionality.
Likelihood to Recommend
Semrush allows us to keep an eye on the general and specific health of our clients' websites. We use it before taking on a website rebuild to tell us what is and isn't working about the current site, and we use it during the rebuild to optimize our work. The site audit tools are priceless. We also use the keyword generation tools for developing paid advertising keywords and the backlink audit tool for staying on top of toxic links.
Semrush is an amazing company that provides the best SEO tool on the market. 100% worth the price. They also have a top-tier customer service team that always provides help whenever my company has a question. Reporting is seamless on this platform which saves us a lot of time when sending reports to clients.
Highly recommend. One of their team members, Valeriia Gerus, is one of the best employees ever!
Pros
SEO Tool
Customer Service
Reporting
Cons
Pricing
Likelihood to Recommend
Semrush is one of the easiest SEO tools to use on the market. Whenever my boss is out of the office he has me run some of the reporting for it. All it takes is some simple SOPs and I can easily navigate the platform. Very easy to use for non-SEO people.
Semrush is a great tool for Keywords research and also tracking keyword performance. The site audit report helps identify all the technical issues on the site as well, which are crucial for google rankings. The competitor's analysis tool also helps identify the weak points and opportunities that we can use to optimize our pages and make SEO plans accordingly.
Pros
Keywords Research
Site audits
Competitors analysis
backlink audits
Cons
more filter options on keywords research
Likelihood to Recommend
Semrush is great for any SEO professional for managing the website's organic performance. The keywords research tool is one of the best tool I use personally and have found great success with. The position tracking tool also helps monitor my search performance and make necessary SEO changes if needed. I don't see any scenarios where I wouldn't use Semrush.
I use Semrush as a college student to practice discovering marketing insights and running SEO campaigns. I have never had an inside view of the software that helps companies run digital marketing strategies before, so having this opportunity with Semrush was amazing. One business problem that Semrush addresses is that many of the great features that they offer are only available through their Trends Subscription plan. I did find that this prevented me from exploring many of the tools and features that they have but at the same time I understand why I didn't have access to them because I did not pay any money for the subscription I currently have which is Pro.
Pros
Creates Simplified Reports
Easily Monitor and Manage Traffic Analytics
Allows you to Perform Advanced SEO Tasks with Ease
Cons
Semrush Only Provides Data for One Search Engine, Google
Some Competitive Analysis Features Cost an Additional $200 per Month Extra
Their Site is Hard to Use on a Mobile Device
Likelihood to Recommend
Semrush is well suited for marketers that work in services like SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management. As well as for college students in marketing who are learning the what it takes and what it means to be a marketing analysts.
