S2M-group

NICE Ltd. hired S2M to accelerate our Sales Pipeline Growth in Europe and Asia. As part of the DACH Sales team, I have been supproted by S2M since 2020. S2M is targeting specific accounts using an account-based-marketing approach to create brand awareness, generate leads and deliver qualified sales meetings to myself and my team. S2M is providing a team of skilled sales representatives who keep us updated on their work on progress through continuous reporting. EVery lead they deliver is precisely qualified and they provide detailed information so that the NICE sales teams have all necessary information to take over the qualified opportunities. S2M is continuously able to provide opportunities which have led to closed deals.

• They delivered at least 4 highly quailifed leads per month
• 50% of these leads were qualified sales opportunities
• We signed 2-3 new clients per year thanks to opportunities from S2M
• Hundreds of relevant market feedbacks that helped us shape and improve our startegy

Salesforce CMS, Salesforce Experience Cloud, LinkedIn Sales Navigator

As we don´t have an internal SDR team, we use agencies to help generate leads to support the sales team. We used S2M to help generate our leads across EMEA for our Media and Entertainment solutions.

• ROI - many clients signed over our 4 year collaboration - not sure the number

Our strategy was to increase our client base in the DACH region. Due to problems recruiting, we decided to use an agency. S2M-group was recommended to us from a colleague who had used them in a previous organisation. Their scope was to generate qualified leads within new logo accounts within the DACH region. We worked closely with one of their German SDRs to do this. They also did some on demand ABM account research in our key accounts and generated a lot of valuable market insight.

• ROI - we have 10+ ongoing sales opportunities which are likely to close!
• Market and account insights which we can use to inform our own strategy

Helping companies with their digital transformation, improving processes, reducing cost and managing staff.

• Increased pipeline withtin specific markets
• Increased brand awareness in markets where we have little traction
• Shared relevant market insight on competitors to aid our nurting campaigns

We used S2M to

support us with our lead generation

requirements. S2M provided support with their Account Based Marketing strategy

for lead generation which aimed to solve challenges in our pipeline

acceleration.

• Boosted sales pipeline by identifying qualified leads
• Positive ROI due to new clients signed