TrustRadius Insights for Robly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Robly has become a valuable tool for many customers, enabling them to reach hundreds of people simultaneously for marketing purposes. Users have utilized the software's customized email templates, which include text-based and audiovisual formats, providing a dynamic platform for choosing the format of their emails. The ability to program automatic responses has helped establish trust with customers and improve feedback by notifying them that their information has been received and will be reviewed. Robly's integration with mail services executed through triggers has allowed users to inform customers about website features or send them similar products, effectively increasing the likelihood of customer conversion. Various organizations have utilized Robly to keep employees and communities informed about services, programs, events, and fundraising outlets. Its user-friendly interface makes it accessible to staff across organizations, including board members. Users can target specific segments of subscribers and utilize marketing tools and information to send mass emailings for monthly newsletters, concert updates, program updates, and program announcements. Robly's affordability, responsive design, and effective management of mailing lists have made it an attractive option for customers. The software also offers the flexibility of expanding its collection of templates by adding templates from other platforms or the computer itself. Users have found the helpdesk support to be helpful during high-specification marketing campaigns, with communicators being active and responsive to clients' needs. The software excels at executing mass mailings, making it suitable for large-scale marketing situations. In addition to marketing purposes, Robly has been utilized by various organizations such as churches, non-profits, community managers, educational institutions like the Waco Foundation, parks and recreation departments like Bloomington Parks and Recreation, communication departments, small business owners, mental health professionals, social media experts, real estate professionals, and more. Overall, Robly has proven to be a versatile email marketing solution that helps users effectively communicate with their audience while maximizing open rates and click-throughs.
My organization uses Robly to send out monthly newsletters, a bi-monthly magazine, and news about upcoming events and news. It is used across the whole organization and addresses the need we had to keep all of our contacts organized and easily accessible for correspondence!
Pros
Contacts are easy to organize
Platform easy to navigate
Affordable
Sign up forms are easy to embed into website
Cons
Mobile responsive options are not as accessible and available.
Customer Support options are limited.
Not many updates over the six years that we have used the program - everything has stayed pretty much the same, which leads me to believe that some of the features may be more outdated.
Likelihood to Recommend
I would absolutely recommend Robly to my colleagues. I have used Robly for over six years now and have found so many positives over my years of using it! It provides an easy way for us to keep our contacts organized, and we can easily embed forms into our website. When comparing Robly's pricing options with other email platforms, it won by a landslide. Some small aspects of the program may seem a little outdated, but I have everything I need and more!
VU
Verified User
Employee in Social Media (Food & Beverages company, 11-50 employees)
Robly enables our Marketing Department to easily communicate with both our internal and external customers. Great tool for [sending] meeting announcements to our Representatives, Press Releases to the trade publications and media outlets. Easy to use interface and the ability to customize the format to reflect our identity makes it an easy choice for us.
Pros
Great support when needed.
Easy to import data.
Good reporting.
Cons
Hard to figure out how to send an attachment in our campaigns.
Likelihood to Recommend
Useful for internal notices, easier than using Outlook formatting to get a great look.
We mainly use Robly to roll out various newsletter and marketing campaigns to our core audience.
Pros
Great mobile responsive templates.
Excellent support staff.
OpenGen software is a huge plus!
Cons
Offering a larger variety of templates would be helpful.
Embedded video functionality.
Likelihood to Recommend
Robly offers an excellent alternative to Constant Contact within the email marketing field. Our reach has expanded through the use of Robly's OpenGen software and mobile responsive templates.
We currently use Robly to send our our weekly sales and specials email. I personally set up, write, test and send out this email every week. Robly allows us to email every single one of our customers the same thing at once, and see who is reading and/or responding to what.
Pros
Customization of email campaigns
Setting up different sending options
Detailed breakdown of who did what when/if they opened your email campaign
Cons
Number of email contact subscriptions. 10-20k option needed badly.
Some silly text feature during testing that seems unnecessary.
Easier access to data from an email - one file download that contains all info in a text list - hard to sort through.
Likelihood to Recommend
[It's] good if you have more than 10k but less than 25k subscribers. Great for seeing what drives your customers to open emails vs. not; many options to test a handful of variants. Would be nice if they had a 10-25k subscriber option for companies who have 10-18k and cannot justify jumping to the next tier.
VU
Verified User
Representative in Marketing (Tobacco company, 11-50 employees)