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Rival IQ

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10 Reviews and Ratings

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What is Rival IQ?

Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.

Categories & Use Cases

Reviews

What users are saying about Rival IQ.
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Rival IQ provides the best information on the behavior of each industry in social networks

Incentivized
Ivan BriceñoView profile
CEO (Chief Executive Officer) in Marketing at 2im Marketing (11-50 employees employees)

Use Cases and Deployment Scope

It helps us to know the behavior of the industries in social networks. This is fundamental initially to prepare the market studies to design the proposals of the strategies to our clients of the agency. Another function is the support in social media marketing consultancies for all the updated information that it allows to consult.

Pros

  • Industry behavior report divided by social network.
  • Know the main formats that generate greater engagement.
  • Number of weekly publications by industry in each social network.

Cons

  • Include new metrics not only based on engagement.
  • New metrics for Instagram ads.

Most Important Features

  • Engagement metrics by format for each social network.
  • Monitor campaign performance.

Return on Investment

  • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.

Need social analytics? Look no further than Rival IQ.

Incentivized
Scott MillenView profile
Managing Director & Creative Principal in Marketing at 2 Fish Company, LLC (1-10 employees employees)

Pros

  • Rival IQ approaches social via a landscape. Place your client and its competitors into a landscape and watch information pour in. This keeps the analysis quick and simple.
  • Rival IQ has some of the best reporting available, and it's easy to share with clients via customizable slideshows, pdfs, or by creating a "portal" for your client to log in to.
  • Rival IQ looks at your social media vectors and offers real-time insights that help you make quick decisions. Simpler than the Facebook dashboard, yet more insightful and actionable because the information is parsed out in easy to understand graphs and charts.

Cons

  • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
  • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.

Return on Investment

  • We're able to create more effective content resulting in better metrics, resulting in retained and growing business.
  • We are able to sell this package as a value add to our clients.

Usability

Alternatives Considered

RavenTools and Sprout Social

Other Software Used

Plannuh, SharpSpring, SEMRush

Social Engagement Analytics Platform

Incentivized
Aimee Luongo, MBAView profile
Manager of Social Media in Marketing at NUTRANEXT (5001-10,000 employees employees)

Pros

  • Rival IQ shows engagement data perfectly. You can see the engagements of your brands and any competitors your tracking.
  • The overall comparisons for the competitors is a great way to benchmark if you're using engagement data as measurements.

Cons

  • Nowadays, people are looking for all in one solution and Rival IQ can expand by including more into the listening capability across social media.
  • The analytics are a bit week from an Instagram standpoint. The reach data is not provided as a monthly total and that is something that I needed every month for reporting.

Return on Investment

  • Using Rival IQ helps with the productivity of our social media team because they can go to one platform for all of the data needed.

Alternatives Considered

Falcon.io

Google Analytics of Social Media Reporting...but better

Incentivized
Verified User
Project Manager in Marketing (201-500 employees employees)

Pros

  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.

Cons

  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.

Return on Investment

  • Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.

Alternatives Considered

Olapic and TrackMaven

Solid owned & competitive social tool

Incentivized
Verified User
Strategist in Social Media (11-50 employees employees)

Pros

  • Competitive analysis
  • Data visualization
  • Historical data

Cons

  • True reach, impressions, and engagement rate data
  • Compatible networks not applied evenly
  • Instagram connectivity

Return on Investment

  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates

Alternatives Considered

SocialReport and Sendible

Other Software Used

MomentFeed, HeyOrca, NUVI