What is RingLead Route, now part of OperationsOS?
RingLead, now from ZoomInfo (acquired September 2021) is a cloud-based data orchestration platform that offers a unified suite of solutions to dedupe, standardize, normalize, segment, score, match leads-to-accounts, enrich and route CRM and marketing automation data.
RingLead Route is a routing solution designed to empower RevOps teams with a suite of tools to validate, enhance, normalize, segment, match, link, and route new leads, contacts, accounts, opportunities, and other objects in a single flow.
By incorporating all of these functionalities into a single workflow, RingLead aims to provide Marketing and Sales Operations with control and visibility over the lead-to-rep process with a customizable workflow builder and a rules engine to route all Salesforce objects to the appropriate owner, in record time.
