Great Value for Your Investment
Pros
- NUVI does a nice job of sentiment scoring. No computer program is perfect, however it is much better than other social listening tools that I have tried.
- NUVI does an excellent job of tracking specific URLs that you want to measure.
- NUVI has a sophisticated email alert system that comes in handy when clients are experiencing a PR crisis. We are able to receive automatic alerts when conversation volume increases.
Cons
- I wish that NUVI was able to pull historic data.
- I wish NUVI's chart export was a bit better. When you save them as images, the text is white, so it doesn't work well if you want to put them in a Word doc or PowerPoint slide.
- The way that NUVI displays Tumblr re-blogs is repetitive and isn't very helpful when reviewing mentions.
Return on Investment
- Clients have signed on with us because of our listening capabilities that NUVI helps provide.
- NUVI allows us to complete deliverables much more quickly with their automated reporting.
- NUVI allows us to save time in our social measurement by having everything available in one tool.
Alternatives Considered
NetBase
Other Software Used
Sprout Social, Later, NetBase
