RealZips GeoData Platform is a must-have Salesforce app for event marketers
Pros
- The main strength of RealZips GeoData Platform is the ability to query the "Metropolitan Area" field they provide, which is based on the contact's zip code. For example, if you are looking to promote an event to all contacts in the New York City area, this field will automatically show contacts living within several miles of NYC, not just those living in NYC itself.
- RealZips GeoData Platform automatically provides a zip code for contacts who may have that part of their address missing from their contact page. This helps keep the address data clean.
- RealZips GeoData Platform will help you sort your prospects or leads into geographic areas, helping you schedule in-person meetings while on the road.
- RealZips GeoData Platform provides a generous non-profit discount.
- RealZips GeoData Platform only requires the contact to have a zip code to work. The contact does not need a full address.
Cons
- RealZips GeoData Platform may be difficult to learn at first, as their reporting tie-in fields need a certain syntax. But once you figure it out, it becomes clearer for future uses. Otherwise, the product functions as intended.
Return on Investment
- RealZips GeoData Platform has had a positive ROI by allowing us to target specific contacts based on their geographic location, not their physical address.
- RealZips GeoData Platform has had a positive ROI by providing a very generous non-profit discount.
Alternatives Considered
Causeview and Salesforce.com
Other Software Used
Salesforce.com, Slack, Constant Contact