RavenTools Information Reviews & Insights

Score7.6 out of 10

62 Reviews and Ratings

Community insights

TrustRadius Insights for RavenTools are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Responsive Customer Service: Many users have expressed their satisfaction with RavenTools' customer service team, which has been described as highly responsive and helpful. Reviewers consistently report quick response times and assistance within 24 hours when reaching out for support.

Easy Data Presentation: A significant number of users appreciate how RavenTools presents data in a format that closely resembles Google Analytics. This similarity makes it easier for users to navigate and understand the data, allowing for seamless integration across various platforms.

Simple Setup Process: Users find the setup process in RavenTools to be straightforward and user-friendly. After linking their accounts, they notice that the tool automatically populates relevant data, eliminating the need for manual entry or configuration.

RavenTools Reviews

4 Reviews

InformationInternet3Online Media1

RavenTools : filling the Sweet Spot of Features and Affordability

Rating: 9 out of 10

Incentivized

December 20, 2018

Use Cases and Deployment Scope

I use RavenTools on a regular basis to provide clients a quick and easy to review summary of their website and social media analytics and engagement numbers. RavenTools allows me to easily and quickly pull in data analytics from various sources and efficiently combine them into a custom, white-labeled report that I then provide to my clients.

Pros

Centralize data points and resources to a single area and platform for easy access and review
Visually present data to customers without being overwhelming or cumbersome in data overload
Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.

Cons

I really wish RavenTools provided additional reporting for other social media platforms, particularly right now... Instagram
If RavenTools could track and report on hashtag engagement across the social media platforms they already integrate with, that would also be a huge benefit.
Would be great if RavenTools could provide comparison data for reporting based on similar industry types or verticals

Likelihood to Recommend

The challenge I've frequently faced is finding a tool that fits a sweet spot of providing plenty of resources and functionality while also maintaining affordability for a small independent consultant like myself. Raven has been able to maintain that sweet spot for me for quite some time. Their customer service is also generally responsive and although it would be nice if they could move quicker on releasing some new and needed features, their price point still makes it very attractive compared to their other larger competitors.

Jason Bean

Web Content Manager in Marketing at Wonder Labs (Internet, 1-10 employees)

Vetted Review

10 years of experience

View profile

RavenTools - Indispensable Product, Despite Glitches

Rating: 8 out of 10

Incentivized

June 27, 2014

Use Cases and Deployment Scope

RavenTools is used for reporting, tracking, and analyzing our client campaigns. Both Management and the SEO department use RavenTools for client work. As of yet, we have not encountered a more efficient way to organize and track the work that we do for our clients (link building, SEO, reporting).

Pros

RavenTools helps us organize links that we are building and pursuing for our clients.
Not only can we easily organize and segment links, but we can use RavenTools to communicate effectively with team members.
The site auditors are easy, simple to understand and explain, and provide valuable data from multiple sources.

Cons

The Raven Toolbar needs serious improvement. Ever since they launched the new RavenTools in the fall of 2013, the Google Chrome extension toolbar has been glitchy, difficult to use, and frustrating.
The tracking software can be glitchy and will sometimes record links as active/inactive incorrectly. This isn't always true, but it has happened a few times.

Likelihood to Recommend

To my knowledge, there isn't a competitor that does what RavenTools does at the same level. Although there are some issues with RavenTools (mostly just technical problems that need to be ironed out), I would still highly recommend the tool to anyone in SEO and internet marketing. The organization, categorization, and reporting is absolutely fantastic, and I don't know what I would do without it.

Verified User

Employee in Marketing (Internet company, 11-50 employees)

Vetted Review

1 year of experience

A Good Tool at a Great Price

Rating: 8 out of 10

Incentivized

June 17, 2014

Use Cases and Deployment Scope

RavenTools has been a valuable asset in our web development and marketing services endeavors mostly because it allows us to load tons of data from multiple sources into one platform. Once you set up a campaign for a website, you can start tracking the metrics that matter to you and your client as well as output custom reports with just a few clicks. These are the features we mostly rely on it RavenTools for:

Bing and Google Webmaster Tools data
Performance data on social media posts
Keyword rankings on Bing and Google
AdWords campaign performance
Google Anayltics data
Quick analysis of on-site optimization for potential and current clients
Easily combining the previously mentioned data into white-labeled reports for our clients that we can kick out manually or schedule to be automatically produced.

There are many other great features but these are the core features that we purchased it and use it for.

Pros

You can very easily take data from your social media campaigns, SEO and SEM campaigns, page optimization, website traffic, etc and combine it all into very neat custom reports.
Quick analysis of a website's on-site optimization that can not only help you prepare an SEO campaign or offer insights into why a current campaign isn't working, but also help your sales force close the deal with clients when they see the errors on their current website.
You can provide a great deal of transparency with your clients without much overhead on your end by setting them up with access or automatically kicking out PDF reports to them.

Cons

The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.

Likelihood to Recommend

I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.

Steve Jones

Web Developer & Search Consultant in Marketing at Convergent Digital Marketing (Online Media, 1-10 employees)

Vetted Review

1 year of experience

Save the headache of comparing products, Raven is it

Rating: 10 out of 10

May 7, 2014

Use Cases and Deployment Scope

As a startup advisor, I've found nothing capable of aggregating the insight of moz to the extent that other tools are irrelevant. Raven accomplishes that, providing an all in one search intelligence service that I use on behalf of startups to provide market intel, search optimization direction, competitive analysis, and key word research.

Pros

Key word rank tracking
Competitive web site analysis
Site performance data
Google analytics integration

Cons

While the key word ranking tools are second to none, I'd still like to see a platform lead the market, providing business performance data from organic search rank, and not just position
Key word rank by location is missing and search results, today, being personalized. makes location very relevant to every business

Likelihood to Recommend

I've used every other major platform available, and a number of unknown startups. Raven has its warts, but I don't think a review of alternatives is worth your time. There is no selection process: set up Raven.

Verified User

Consultant in Marketing (Internet company, 1-10 employees)

Vetted Review

3 years of experience

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A Good Tool at a Great Price

Rating: 8 out of 10

Incentivized

June 17, 2014

Use Cases and Deployment Scope

Bing and Google Webmaster Tools data
Performance data on social media posts
Keyword rankings on Bing and Google
AdWords campaign performance
Google Anayltics data
Quick analysis of on-site optimization for potential and current clients
Easily combining the previously mentioned data into white-labeled reports for our clients that we can kick out manually or schedule to be automatically produced.

There are many other great features but these are the core features that we purchased it and use it for.

Pros

You can very easily take data from your social media campaigns, SEO and SEM campaigns, page optimization, website traffic, etc and combine it all into very neat custom reports.
Quick analysis of a website's on-site optimization that can not only help you prepare an SEO campaign or offer insights into why a current campaign isn't working, but also help your sales force close the deal with clients when they see the errors on their current website.
You can provide a great deal of transparency with your clients without much overhead on your end by setting them up with access or automatically kicking out PDF reports to them.

Cons

The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.

Likelihood to Recommend

Steve Jones

Web Developer & Search Consultant in Marketing at Convergent Digital Marketing (Online Media, 1-10 employees)

Vetted Review

1 year of experience