Name: Quantcast Advertise
Rating: 6.7 (3 reviews)
Author: Quantcast

Help Desk

Web and Video Conferencing

Customer Support

Product Lifecycle Management (PLM)

Development

Higher Education

Education

Business Intelligence (BI)

Collaboration

Visual Collaboration

Enterprise

Accounting

Financial Close

Loan Origination

Revenue Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Engagement

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Archiving

Block Storage

Bug Bounty

Build Automation

Cloud Storage

Composable Infrastructure

Data Center Outsourcing (Europe)

Database Performance Monitoring

Enterprise Backup

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Observability

Security Validation

Virtual Data Room

Web Access Management

Web Application Firewalls

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Cross-Channel Campaign Management

Email Marketing

Local Listing Management

Marketing Automation

Native Advertising

Public Relations (PR)

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Webinar

Website Builder

Marketing

Professional Services Automation

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales

API Security

File Integrity Monitoring

User and Entity Behavior Analytics (UEBA)

Security

3D Modeling

Chargeback Management

ID Card

Legal Case Management

Mobility as a Service

Moving Software

Plagiarism Checker

Roofing

Utilities

Vertical-Specific

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Quantcast Advertise is an advertising and retargeting platform for marketers or publishers that relies on Quantcast's massive audience data stores for targeting and segmentation.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Quantcast Advertise

Ad serving describes the technology and service that places advertisements on web sites.

Quantcast owns and operates the world’s largest audience insights and measurement platform for the open internet. Fueled by live data drawn from more than 100 million web and mobile destinations, Quantcast applies machine learning technology to help marketers, publishers, and agencies grow their brands by better understanding and predicting consumer interactions in real-time. Founded in 2006, Quantcast is headquartered in San Francisco and employs more than 700 employees in over 20 offices across 10 countries. 

Quantcast

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Ad Serving & Retargeting Platforms

Quantcast Advertise

Overview

What is Quantcast Advertise?