TrustRadius: an HG Insights company

Qualaroo

Score6.1 out of 10

25 Reviews and Ratings

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What is Qualaroo?

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Qualaroo has to offer, as determined by TrustRadius' reviewers.
Based on 25 ratings of Qualaroo's features
View all features

Top Performing Features

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 8.5

  • Data export

    Data collected within the tool can be exported to another program for additional reporting/analysis.

    Category average: 8.9

  • Standard reports

    Includes canned reports that allow users to generate and share accurate survey results.

    Category average: 8.2

Areas for Improvement

  • Survey templates

    Includes a selection of pre-made survey templates for different types of surveys.

    Category average: 8.2

  • Themes

    Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

    Category average: 7.1

  • Respondent restrictions

    Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.

    Category average: 8.4

Reviews

What users are saying about Qualaroo.
View all reviews

One of the best tools to collect feedback on design prototypes!

Saurabh AgrahariView profile
Digital Marketing Executive in Marketing at NerdyTurtlez.com (201-500 employees employees)

Use Cases and Deployment Scope

Qualaroo Insights helps us iterate faster by embedding the survey into our design prototype templates. In addition to comments, we can test for usability and ask more focused questions from the reviewers. We can compare the feedback from team members and actual users.

Pros

  • It works perfectly with our Axure tool. We can embed surveys without writing any code to collect more targeted feedback from shareholders and reviewers.
  • The in-built survey templates helped us design usability surveys when we first started using the tool.
  • It has a minimal learning curve. The survey creator is very intuitive and easy to use.

Cons

  • It would be better if there were a separate price tier for the design prototype feature. It would make the tool more affordable.
  • It needs more question types like the ranking question.

Return on Investment

  • The positive impact is it can save my time and we learn more about my users.
  • It helps with creating surveys.
  • The ab testing feature is very good.

Usability

One of the best user feedback software we have used

Incentivized
Anurag Pandey 🚀View profile
Search Associate in Marketing at NerdyTurtlez.com (51-200 employees employees)

Use Cases and Deployment Scope

We use Qualaroo for collecting feedback on our website and generat[ing] leads on our web pages. It gives us more control to target the right people using advanced targeting options. We use branched surveys to redirect users to the relevant pages depending on their survey answers. It helps to guide the visitors through the conversion funnel more efficiently.

Pros

  • The question branching feature is very effective in driving customers to relevant links. We show the branched survey nudges to the visitors and redirect them to the relevant pages depending on their answers.
  • The advanced targeting options are well designed. We can combine different target conditions with a few clicks to show the surveys to the right people.
  • The ability to export the survey report helped us to use the feedback with our CRM tools.

Cons

  • It would be more effective if the reporting section had more filter options.
  • Needs a way to give a bird-eye view of all the question branches in a survey to work faster.

Return on Investment

  • We have a lot of benefits after using Qualaroo and we have a positive ROI

Alternatives Considered

Slack and Zendesk Explore

Other Software Used

Slack, Zendesk Explore

Usability

Amazing feedback and analysis tool

Saumya SharmaView profile
Business Development Manager in Information Technology at Web Digital Mantra Pvt. Ltd. (201-500 employees employees)

Pros

  • The feedback analysis and reporting system has always been the biggest upside.
  • The feature of make sense of free-form responses is amazing...saves a lot of time
  • Ability to personalize the survey questions and templates.

Cons

  • Sometimes the sentiment analysis only yields vague results
  • There is no option to drastically change the appearance of the nudge; we can only tweak the placement.
  • The cost of the software for small businesses or individual owners is quite high.

Return on Investment

  • Visitor's tracking really helped us in channelizing our marketing efforts and increased our ROI

Alternatives Considered

Typeform and Google Surveys

Usability

Our products & new features get developed faster

Aniket Ubhe
Digital Marketing Manager in Marketing at Analah21 (201-500 employees employees)

Pros

  • Qualaroo’s question engine connects fragmented data points spread across all the customer feedback gathered from varied sources.
  • Qualaroo allows us to connect with our customers’ questions directly so that we can focus on the most important ones on priority.
  • The insights we get from Qualaroo surveys help us prioritize which hypotheses to formally run as an experiment first, and which to implement straight away.

Cons

  • There is no scope of customizing their code. Their integrations run fine, but we would like to merge certain surveys in precise ways with our testing platforms.
  • We want to see more varieties of themes because many new joinees want to run new versions of surveys and tests with striking visual patterns, etc.
  • I’m nitpicking on a similar qualm here but maybe they could break out of the gray interface, it makes the process seem dull.

Return on Investment

  • Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.
  • The speed with which our product R&D teams can go from 0 to getting usable data is highly valuable to us. We operate and move quickly, so our tools must be self-serve and easy to use in order to be viably added to our team’s development process. Qualaroo is like that, so we have been sticking with it. In less than 5 minutes, teams can go from having almost entirely opinion-backed ideas to having ones that are data-backed by targeted customer feedback. This step in the discovery process makes us more efficient and increases the chance that the experiments we run will yield a positive impact.
  • Understanding and anticipating customer needs is the backbone of our product development strategy. All our employees are encouraged to identify and address these needs in some way as part of their jobs. We have an in-house feedback collection process that also runs on Qualaroo to see what our collaborative minds can think of.

Other Software Used

Zapier, Zoom

Usability

Does More than Conduct Online Surveys

Prachi Bajaj
Marketing Specialist in Marketing at SDP Labs (11-50 employees employees)

Pros

  • Qualaroo uncovers visitor intent in real-time and in context.
  • It delivers mapped page-level feedback through the conversion funnel that helps identify user behavior.
  • It’s a must-have tool for your CRO toolbox to understand customers' intent and then work on improving the product/services accordingly.

Cons

  • The "exit survey" functionality doesn't work smoothly on landing pages because the nudge pops up when a visitor's cursor is in the navigation area of the opened tab.
  • Net promoter score question type is somewhat constraining, as there is no control over labels.
  • Analytics and reporting can be a bit more comprehensive.

Return on Investment

  • Compared with other online surveys, Qualaroo nudge is pretty easy to spot, and the response rate is extraordinary.
  • Our company mainly uses Qualaroo to recognize the needs of customers on particular web pages and how they can be taken care of.
  • We can plan our sales strategy to generate additional leads.

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