Purlem is a personalized URL software designed to track and personalize direct mail campaigns. It caters to businesses of all sizes, from small enterprises to large corporations. According to the vendor, Purlem is utilized by marketing professionals, sales teams, direct mail advertisers, advertising agencies, and e-commerce businesses across various industries.
Key Features
Personal URLs (PURLs): Purlem allows users to create Personal URLs (PURLs) for their direct mail campaigns. Each contact in the mailing list receives a unique URL that can be personalized based on their information.
Turn prospects into customers: Purlem enables users to personalize their website content based on their mailing list. This includes auto-populating forms and displaying variable content to provide a customized experience for visitors.
Know who is responding to marketing: Purlem allows users to track and identify the individuals who are responding to their marketing campaigns. Real-time data on customer responses provides better tracking and analysis of campaign performance.
Help customers achieve better results: Purlem provides insights into visitor behavior on the website, even if they don't submit a form. Users can send real-time alerts to their sales team for follow-up or push visitors into their preferred CRM or Marketing Automation platform.
Domains: Purlem allows users to use their own domain or subdomain with their Personal URLs. Alternatively, users can choose a provided purlpage.com subdomain.
PURL Formats: Purlem offers various formats for generating Personal URLs, allowing users to utilize any contact field (name, address, company, etc.) to create unique URLs.
Visitor Tracking: Purlem provides detailed visitor tracking, including information such as visit date/time, pages visited, IP address, device, and browser data.
Personalized QR Codes: Purlem enables the generation of unique QR Codes for each contact. Users can track QR Code scans and display personalized content to each visitor.
Custom Fields: Users can create custom fields in Purlem to store account-specific data and enhance website personalization based on this data.
Upload Contacts: Purlem allows users to easily upload their contact list into the platform. Personalized URLs are automatically generated based on the contact's first and last name.
