#1 most frequent
United Kingdom of Great Britain and Northern Ireland
76.1%162 installations of 213
What is Pure360?
Categories & Use Cases
Top Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Category average: 8
Areas for Improvement
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.6
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Spelling and Grammar Check
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Category average: 8.1
Who Buys & Uses Pure360
#2 most frequent
United States of America
13.1%28 installations of 213
#3 most frequent
Netherlands
3.8%8 installations of 213
Easy to implement and use!
Use Cases and Deployment Scope
We had multiple brands that were quite separate so we wanted an email marketing software which allowed us to create audiences for the brands as well as cross sell and up sell opportunities. Previous to this we only sent emails manually which didn’t allow for any comprehensive analytics to create learnings.
Pros
- Analytics
- Interface
- Audiences
Cons
- Dara enrichment
- Data cleansing
- AI Ideation
Return on Investment
- Increase efficiency
- Reduce manual design time
- Better reporting to allow for better return
Usability
Alternatives Considered
Spotler and HubSpot CRM
Other Software Used
Spotler, HubSpot CRM, Salesforce Marketing Cloud
Honest review
Use Cases and Deployment Scope
We used the application for our email marketing campaigns which also included automation.
Within the email we used there ai functionality to populate elements within the email to showcase trending products or should the user have an account and some sort of purchase or search history... The application would use personalisation to target the user better.
Within the email we used there ai functionality to populate elements within the email to showcase trending products or should the user have an account and some sort of purchase or search history... The application would use personalisation to target the user better.
Pros
- Email marketing
- Personalised
- Integration to CRM
Cons
- UX
- Simplify the interface
- More tutorials
Return on Investment
- ROI was noticeable
- Reports were a bit simple
- Vast functionality made it like a maze to find/do something in new
Great WISYWIG but there are some flaws that need improving
Pros
- Easy and intuitive drag and drop design
- Good design templates
- Great customer support
Cons
- Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
- Automation add-on was extremely expensive considering the additional capabilities it was adding
- Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
- No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Return on Investment
- Attracted new business through newsletters
- Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
Other Software Used
Dropbox for Business, WordPress, Hootsuite Enterprise