#1 most frequent
United States of America
47.3%502 installations of 1,061
What is PubMatic?
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.
Categories & Use Cases
Who Buys & Uses PubMatic
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
10.1%107 installations of 1,061
#3 most frequent
India
8.9%94 installations of 1,061
PubMatic Plummet
Cons
- Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
- Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
- Don't place blame where blame isn't warranted.
- Knowing the terminology you're speaking about well before you have a conference call.
Return on Investment
- Increased problem areas
- Decreased productivity.
