PRgloo

A media relations platform that aims to combine easy to use tools with exceptional analysis. The Response Desk provides a centralized set of tools for managing conversations and building lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Its Content Hub is a described by the vendor as a simple, powerful content management system that allows users to schedule and embargo content, publish to a newsroom and social media channels, and distribute to tailored lists of journalists and stakeholders. Influencers are at the core of any communications effort. PRgloo provides a way to see who's been engaging with company content and who isn't; who is interested in company messaging, and who isn't. This allows users to further hone and focus media efforts for maximum return. Newsrooms are the oasis in the Internet that allow brands to publish their unfiltered message. The vendor believes it should be a simple as the click of a button to publish to a newsroom, keeping it up-to-date and valuable to an audience. They further state that with a few weeks, and they can provide a beautifully designed customized, integrated and responsive newsroom.