Prezly Professional, Scientific, and Technical Services Reviews & Insights

Score9.6 out of 10

9 Reviews and Ratings

Community insights

TrustRadius Insights for Prezly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Efficient Communication: Users love how Prezly streamlines and simplifies various aspects of communication, making daily tasks more efficient. Some users mention that it is easy to navigate and understand the purpose of each section.

Built-in Alerts: The built-in alerts feature is highly appreciated by users as it allows them to stay updated on influencers and their target audience. Several users find this feature valuable in keeping track of important information.

Affordability with Important Features: Users find Prezly to be more affordable compared to other similar products, while still offering important features. Additionally, they mention that it is easy to learn and teach others to use.

Prezly Reviews

2 Reviews

Professional, Scientific, and Technical ServicesPublic Relations & Communications2

Prezly helps our media relations rock 'n roll!

Rating: 9 out of 10

Incentivized

March 15, 2021

Use Cases and Deployment Scope

We use Prezly to build digital newsrooms, create beautiful and visual press releases with photos and video that drop right into emails. It also helps us segment and manage reporter contacts. It's a simple, easy-to-use system that helps us punch above our weight as a small PR firm. The open rate/clicks feature helps us know who has received and opened the pitch, who's really interested and what's driving their interest, and who to follow up with to make sure they've seen the pitch. We're also experimenting with dropping the Dropbox link with video in the email above the pitch when we distribute content. All in all, Prezly in an invaluable tool we use almost daily as a PR firm.

Pros

Press releases with photos, videos, clean, attractive layout
Contact management with tags and segments for media outreach
Click rates/open rates to help target our followup outreach
Full HTML press releases dropped into email instead of attached PDFs that don't get opened

Cons

I'd like to see a little closer match between the preview layout and how the stories/emails populate in the actual email outreach
I'd love a way to host video in the digital newsrooms
I would LOVE LOVE LOVE a way to name campaigns individually (i.e. Print reporters or TV newsrooms or Producers so I can differentiate campaigns

Likelihood to Recommend

Prezly is a powerful tool to manage media relations by creating a digital newsroom, digital press releases with embedded photos and video, and a contact management system that's easy to use and responsive. It makes us look professional and sophisticated and reflects well on our clients. It also helps us be targeted and strategic in our outreach by using the tag and segment system that lets us send releases only to the people most likely to be interested. We have a reputation of being good media partners and Prezly is a big reason for that.

Sarah Beatty, APR

Vice President at M&C Communiciatons (Public Relations & Communications, 1-10 employees)

Vetted Review

4 years of experience

View profile

Prezly is essential for PR pros

Rating: 10 out of 10

Incentivized

July 23, 2018

Use Cases and Deployment Scope

I use Prezly to build media kits containing all the assets needed to distribute a press release to media contacts. I also use it in other creative ways: private backgrounding pages, judging guides for awards programs, working pages to share with my team. It also houses my contact database so that I can manage and track contact information and actions/conversations with media.

Pros

Media kit around a press release including visual assets including video, attachments, text, links, etc.
Distribute press releases or press pages to the contacts I have uploaded and manage in Prezly.

Cons

The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.

Likelihood to Recommend

Prezly is perfect for building media kits and making assets available to anyone, not just the media. It is perfect for my small agency because it is quick and yet the pages look great. It is a great tool for building private pages of assets and backgrounding to send to media for personalized pitches.

Jennifer Harrison, APR

Principal at J Harrison Public Relations (Public Relations and Communications, 1-10 employees)

Vetted Review

2 years of experience

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