Prezly -- User-Friendly PR CRM
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
We use Prezly as a database for our PR contacts in the music space. It's a great organizational tool for us to make sure we stay on track and keep updated with our key relationships. It allows us to stay organized while collaborating on key projects together. This is the only software we've found to allow us to do this effectively.
Pros
- Organized Contacts / Contact Management
- Engagement Tracking
- CRM
Cons
- More Collaboration Tools
- Newsroom can be a bit confusing for new users
- Better advanced search features
Likelihood to Recommend
It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors. It is less appropriate if you aren't pitching outside sources or if it's a small campaign.
