Postify is great for small business owners.
Use Cases and Deployment Scope
I use this to post social media updates for my business. I don't have someone in-house that manages marketing so I do it all myself. I love the scheduling and ideas features so I can do quick posts without having to give too much thought.
Pros
- Ideas tab allows for quick industry related posts.
- Calendar allows for scheduling posts.
- Being able to connect multiple channels.
- Great UI for someone who has no social media experience.
Cons
- Analytics could be way more in depth. I get more data from Facebook itself.
- I'm not sure the cover photo tab makes sense unless you are changing it all the time.
Most Important Features
- Ideas tab.
- Scheduling capabilities and social tips calendar.
- Easy to use.
Return on Investment
- I can stay top of mind to clients by posting on social media more frequently.
Alternatives Considered
Hootsuite and HubSpot Marketing Hub
Other Software Used
HubSpot Marketing Hub, Jungle Scout, Helium 10, Google Ad Manager
