Postalytics - Direct Mail Automation Powerhouse for Precision & Performance
Use Cases and Deployment Scope
As the founder of our marketing agency, I'm thrilled with the Postalytics platform and its features. We use Postalytics extensively to automate our direct mail marketing campaigns for our agency and clients. The platform is very good at helping us get on top of getting new mailing lists, audience targeting, mail design personalization, and campaign performance tracking.
Pros
- Direct Mail Marketing
- Direct Mail Automation
- Marketing Tech Integrations
- Triggering Targeted Letters and Postcards in Bulk
- Quick delivery and tracking
- Marketing insights
- QR Codes and pURLs for Personalized Campaigns
Cons
- Nobody's perfect, but Postalytics has been a trusted and good choice for us. We don't have a shortcoming to report for now.
- No EDDM
Most Important Features
- HubSpot Integration
- CRM Triggered Personalized Mail
- Volume-based pricing. The more we send, the less we spend
Return on Investment
- Strongest ROI among all marketing channels - over 213% last year
- Better connection with existing customers and leads
Other Software Used
HubSpot CRM, Mailchimp, Google Analytics