TrustRadius Insights for Postal are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Postal.io has proven to be an invaluable tool for sales and marketing teams, simplifying the process of sending gifts and materials through the mail. Users have found it easier than ever to reach out to potential customers, thanks to the streamlined functionality offered by Postal.io. With this platform, users have been able to effectively cut down on manual tracking of inventory, a task that was previously a headache. The ease of setting up and learning how to use Postal.io has been praised by users, as it allows additional team members to quickly catch on and leverage its capabilities. Integration with other business tools has also been seamless, providing a smooth and efficient experience for users.
One of the primary use cases for Postal.io is direct mail and gifting. Users have successfully used the platform to target prospective and existing customers, employees, and strategic partners with personalized gifts and messages. This has allowed them to regularly show appreciation and strengthen relationships, even when they cannot meet in person. Another key use case is in generating new leads and breaking into target accounts. By utilizing Postal.io, sales and marketing teams are able to send gift cards before meetings or invite prospects to events, resulting in a decrease in no-shows and increased excitement from prospects to take a meeting. The flexibility of sending gifts directly to recipients or embedding them in emails has also proven to be highly useful for users. While the reporting functionality of Postal.io may not be overly robust, it meets the needs of users, allowing them to track the impact and effectiveness of their gifting campaigns.
Postal Reviews
4 Reviews
InformationComputer Software4
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We use Postal.io exclusively in our sales and marketing functions to generate new leads, break into target accounts, and progress opportunities. We've been able to leverage both existing items from their marketplace as well as request new items, both have been easy to use and highly successful. I like being able to send gifts either directly to a recipient or embedded in an email, that flexibility has proven quite useful. The reporting functionality isn't overly robust but meets our needs.
Pros
Customer service.
Product selection.
User interface.
Cons
Better visibility into contact details when sending a postal.
Improved search accuracy.
Likelihood to Recommend
Postal.io is well suited to serving sales, marketing, and customer success functions. All three can benefit from sending both manual and automated gifts. The only circumstance I would see the product not working is if those functions aren't able to secure a large enough monthly budget to send gifts at a reasonably high volume.
Postal.io allows us to easily and effectively deploy gift marketing, experiential marketing, and customer advocacy strategies.
Pros
Postal.io offers a rich marketplace of gift and experiential marketing options that can be deployed quickly, easily, and without address data.
Postal.io is democratizing gift and experiential marketing, making it more accessible to and flexible for small and growing teams.
Postal.io allows us to move quickly. If we see an opportunity to accelerate lead generation or demo bookings for our SDR team we can introduce an incentive strategy in a matter of clicks. The integrations with Salesforce, Marketo, and Outreach ensure all systems are in sync.
Cons
The billing and team setup in theory is valuable but can be cumbersome.
The lead time for branded/custom swag or box creation is longer than other vendors.
At times previously used items will disappear from the marketplace without notice and you'll need to request they be added back. This is just a funky user experience.
Likelihood to Recommend
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
We used Postal.io to send gift cards to our prospects before meetings or to invite them to events. It helps keep our number of no-shows down and prospects are excited to take a meeting.
Pros
Ease of use.
Great selection.
Super useful.
Cons
Navigation -Took time to find custom hyper links.
Finding items - Can be hard to find where items are on platform.
Layout could be better.
Likelihood to Recommend
Postal.io is perfect for sales and marketing teams who are looking to engage with prospects more effectively and help secure more meetings or simply show prospect appreciation.
We use Postal.io for direct mail and gifting for: prospective and existing customers employees strategic partners. We wanted to make sure that we were regularly letting people we work with know that we valued them even when we could not get together in person to show them. This has been a good solution for making people feel appreciated as we work together.
Pros
Integrates with our swag library at Swagup.
Offers an excellent and growing library of direct mail/gifting options.
Provides outstanding support and does a great job at their product marketing.
Cons
Events are still a little bit confusing.
My point of contact has turned over a few times.
I don't think we've adopted as much as we could and we recommend some more ongoing support for this.
Likelihood to Recommend
Postal.io is perfect for getting gift cards, physical gifts, and company swag into peoples' hands easily. I think there are a lot of creative ways that it could be used as well but I haven't really been exposed to them. There is a customer community but it doesn't have much activity so there's an opportunity to grow that and get more people using Postal.io more creatively.
