Using AT Internet
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. It is being used across the whole organization and by all of our partners. The ATI software provides many options for data analysis and tracking. It helps our partners understand how well their digital editions are doing, as well as focus their marketing and targeted advertising.
Pros
- Tracks clicks
- Tracks opens
- Tracks geolocation
- Tracks device type (desktop or mobile)
Cons
- Better tutorials for first time users
- Limit the visibility option, to control what the end user sees when logged-in
Likelihood to Recommend
[AT Internet is well suited in the following scenarios:] 1) understanding where traffic is coming from, including geolocation 2) determining what device is preferred to interact with the content 3) figuring out how well users engage with the content such as clicks, time spent, and loads. [AT Internet is less appropriate in the following scenarios:] 1) determining where clients are dropping off in the content 2) figuring out which ads are getting better engagement.
