TrustRadius: an HG Insights company

Piano Amplifier

Score5.6 out of 10

8 Reviews and Ratings

What is Piano Amplifier?

A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation. Socialflow was acquired by Piano in 2022, and is now a Piano solution.

Top Performing Features

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 9

  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.7

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

Areas for Improvement

  • Competitor analysis

    Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

    Category average: 8.3

  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 6.9

  • Customer interaction histories

    Users can view the entire customer conversation history when responding to a mention.

    Category average: 8.2

SocialFlow Review

Use Cases and Deployment Scope

1. ​Custom Approach

Social solutions aren’t ‘One Size Fits All's so we can customize them to fit the client's needs

Custom solutions model to solve distinct business problems

Social research is augmented by findings from secondary research to ascertain we identify the sources and conversations that matter.

2. Business Acumen

Technology with a human touch for optimum output

Tools agnostic both in terms of data collection and processing

Frameworks that integrate technology, data, and human intelligence·Quantitative (tools) and Qualitative (human) analytical methodologies integrated to derive insights

Pros

  • Multi-Disciplinary Team
  • Global Reach
  • Data extraction

Cons

  • Data Refinement
  • AI + Human Acumen
  • Data Consolidation

Return on Investment

  • Meta Data Qualification
  • Content drill down and analysis
  • Data screening and tagging

Usability

Not as dynamic as I’d been led to believe.

Use Cases and Deployment Scope

We use SocialFlow for scheduling content on Facebook. We use it for all editorial that appears on our Facebook, letting it choose the best posting times based on its algorithm. We use the PlatForm as an additional social media manager, and rely on it for out-of-hours posting, and to give us as much reach visibility, and engagement as possible.

Pros

  • Posts without human input.
  • Monitors algorithms.
  • Easy to use interface.

Cons

  • It often posts the same story repeatedly, making the feed look amateurish and reducing impact.
  • It is impossible to get anything posted when we exactly want it to go live.
  • Often we have asked the support team for help and they deny there is any issue.
  • We often have to “wait and see” if content is published.

Return on Investment

  • It doesn’t post what we expect.
  • It posts things over and over again.
  • It’s not reliable for forward Planning.

Alternatives Considered

Later and Buffer

Other Software Used

Buffer, Later, TweetDeck, Canva, Adobe PhotoShop, Splice Machine

Usability

Excellent social media tool

Pros

  • Super easy to post.
  • Also easy to edit.

Cons

  • Clunky.
  • Difficult to navigate.

Return on Investment

  • Allowed multiple team members to post.
  • Allowed for greater post quantity.

Other Software Used

Parse.ly, Chartbeat, Clickability

SocialFlow Solves the "If a Tree Falls in a Forest" Problem : posts go out when your audience is listening

Pros

  • Unique algorithm does not just 'time' posts, it helps determine the optimal time for posts to be distributed. Its why all the major publishers like NYT, WSJ, Conde Nast, Mashable, etc. use SocialFlow to distribute its social content.
  • Dashboard gives insight into which posts perform best.
  • It's streamlined and simple and not overly or unnecessarily feature-laden.

Cons

  • I'd like to open up windows for more than one account/platform at time.

Return on Investment

  • Increased engagement
  • ROI
  • Efficiency
  • Transparency/data/insight

Highly Recommended

Pros

  • Easily accessible analytics
  • Web-based platforms ease access/setup

Cons

  • Per-client customizations to differentiate themselves from competitors

Return on Investment

  • Realtime analytics about our social media's use
  • Ability to easily find content worth paid promotion
  • Pleasure and ease of knowing our social media is under control and properly being used