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PFL Direct Mail Platform

Score9 out of 10

60 Reviews and Ratings

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What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
  • Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
  • Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
  • Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.

Categories & Use Cases

Media

Screenshot of Custom kits available for use
Screenshot of Entering the sender address
Screenshot of Personalization at scale with custom messaging and signatures
Screenshot of Product selection with product details, template data, and advanced options

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Screenshot of Custom kits available for use

Reviews

What users are saying about PFL Direct Mail Platform.
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Hands down, value ad!

Incentivized
Brent Nelson
Sr. Marketing Manager in Marketing at T-Mobile (10,001+ employees employees)

Use Cases and Deployment Scope

Breaking through the noise of multiple competitor messages, emails and demand gen activities is a challenge. We are always trying to find unique ways to reach decision makers and influencers in a creative and effective way. We run campaigns from 10 to 10,000 direct prospects depending on the campaign.

Pros

  • Ability to customize the message to the prospect.
  • Unique ability for prospect to choose their own gift and make it memorable.
  • Wide range of price points that fits the budgets we are working within per campaign.

Cons

  • Ability to add logos/branding for the business providing
  • Ability to add logos/branding for the business we are targeting
  • Additional data insights into customer behavior.

Most Important Features

The ability to personalize the messaging and opening the door to dialogue with the prospect. The other huge value ad is the flexibility of offerings by budget. We can run a campaign with more entry level offerings to a wider audience or focus on a smaller target group with a higher level of investment.

Return on Investment

  • Pipeline acceleration.
  • Increased ROI on ABM campaigns.
  • Lower CPLs
  • Ability to breakthrough the gatekeeper.

Other Software Used

Salesforce CMS

Awesome

Incentivized
Rachael Wagner
Retail Supervisor in Customer Service at Liberty Oxygen and Medical Equipment (11-50 employees employees)

Use Cases and Deployment Scope

We use the PFL Direct Mail Platform to send out incontinence supplies from a vendor. it addresses us not having to go back and forth with the vendor to send out samples for us, where us as a company can go right in and input addresses and pt info to mail out samples in fast a timely manner. It is very very helpful.

Pros

  • Easy to use
  • Easy to Understand
  • role friendly

Most Important Features

being easy to use and understand.

Return on Investment

  • ROI

Other Software Used

Brightree

Great Solution to Launch Direct Mail Programs and Scale and Measure True Impact.

Incentivized
Gretchen SwannView profile
Principal Marketing Program Manager in Marketing at Paycor (1001-5000 employees employees)

Use Cases and Deployment Scope

Our marketing department uses PFL for our direct mail programs. Before PFL, we dabbled with including direct mail in our campaigns, but it was a very manual, disjointed process, and we had zero visibility into the results of the campaigns. With PFL, the process is totally streamlined, from campaign conception to creating the physical kit to mailing, tracking, and, most importantly, integrating with SalesForce, allowing us to capture the results of our direct mail programs via campaigns.

Pros

  • Marketo & SFDC Integration, allowing visibility in to campaign results.
  • Providing direct mail options based on our campaigns and goals.
  • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
  • Variable, on-demand printing, to create customized pieces instead of static kits.

Cons

  • More e-Gifting options.
  • More creative, really different concepts. They typically provide good options but many times similar concepts.

Most Important Features

The ability to integrate seamlessly with Marketo and SalesForce to be able to effectively track campaign results. A team that can help suggest direct mail concepts for a campaign and then a project management team that handles every step of the process. The ability to print on-site and have the ability to pull in variable fields to customize with print on demand.

Return on Investment

  • Ability to truly measure the impact and results of our direct mail campaigns within SalesForce.
  • Increased conversions in campaigns.
  • Strong ROI that can be proven due to SFDC integration.

Alternatives Considered

Reachdesk

Other Software Used

Salesforce CMS, Adobe Marketo Engage, Outreach

Incredible people, alright product.

Incentivized
Caroline Matz
Campaign Specialist in Marketing at Checkr (201-500 employees employees)

Use Cases and Deployment Scope

We use PFL Hybrid Experience Platform across multiple different parts of the organization– Sales, Marketing, Customer Success, etc. We use the PFL Hybrid Experience Platform to incentivize meetings, create net new interest in Checkr, and even thank our existing customers. While PFL addresses some problems, in my experience the platform itself creates a number of additional problems, such as slowing down deadlines, tedious campaign setup, and a disjointed/disorganized communication back and forth (this could be streamlined with an intake form, a template, or even a library of templates to choose from when beginning a project.

Pros

  • Great Customer Success team
  • Great printing experience (paper goods, mailers, boxes, PODS, machine written cards)
  • Good communication from all teams (finance, CS, and design)
  • Easy to use SFDC integration (more so on the sales side of the house)

Cons

  • Campaign set up, more support in rule creation
  • I would love to see a project intake form or even a library of templates to choose from when beginning a project. So it is clear exactly what is needed from us, prior to starting a project.
  • More QA on the PFL side of the house throughout the campaign setup. We had an instance where one campaign continued to break, and while one of our marketers was at an event, it was being fixed. I am sure both teams (Checkr and PFL) have room for improvement here.
  • Invoicing and bucketing of funds

Return on Investment

  • We have seen that sales reps with the most number of PFL send have the highest generated pipeline
  • Positive impact on event registration
  • Seen positive impact on creating meetings for the sales team

Other Software Used

Salesforce CMS, Adobe Marketo Engage, DemandScience

Amazing company!!

Incentivized
Alison GilleranView profile
Marketing Project Assistant in Marketing at Global X ETFs (201-500 employees employees)

Use Cases and Deployment Scope

My company used PFL Hybrid Experience Platform as a main component in out client and employee swag distribution. We send our swag items to them in bulk for our sales team to send to clients in a quick and efficient way. We are also able to send the items to our offices for employee use. My company also uses PFL for our holiday swag items and they help provide new items for us to order while also using our suggestions.

Pros

  • Timely email responses
  • They have creative ideas while also letting use our own ideas
  • very friendly and supportive
  • provides an efficient program for our sales team

Cons

  • updating their digital experience
  • providing more premium options

Most Important Features

The warehouse aspect and the ability to ship items out of the warehouse.

Return on Investment

  • high-volume mail efficiency

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