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Persado

Score8.5 out of 10

7 Reviews and Ratings

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What is Persado?

Persado in New York offers their "Message Machine" natural language technology, which leverages a comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado is designed to unlock the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance.

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Reviews

What users are saying about Persado.
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Perasdo - A key to growth in our email marketing program

Incentivized
Tim TaylorView profile
Email Marketing Manager in Marketing at RST Brands (51-200 employees employees)

Pros

  • Persado generates subject lines that outperform what the humans on our team can write more than 90% of the time.
  • Persado's machine learning understands the emotional connection between our audience and the way they interact with our marketing. The machine learns what emotion gives us the best chance at an open for our two distinct product lines (hint: they are different emotions!).
  • The reporting within Persado is highly visual, and allows me to analyze and draw conclusions from our data quickly and efficiently. Not only does the tool itself work well, the high quality reporting allows me to use it even better with every new experiment.

Cons

  • Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
  • When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
  • Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.

Return on Investment

  • Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
  • Open rate improvement of 11% between control subjects and Persado subjects.
  • Click rate improvement of 27% between control subjects and Persado subjects.

Other Software Used

Bronto Marketing Platform, NetSuite, TurnTo

Holy Cannoli - Persado has got me hooked!

Incentivized
Steffany WinkelmannView profile
Email Marketing Analyst in Marketing at Positec (51-200 employees employees)

Pros

  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.

Cons

  • It's hard to say, because I haven't had any real issues using Persado. It's so easy to get started and it only gets easier. I guess my only issue is more of a problem on my side and how it affects our contract. Sometimes upper management wants to change the promo on an upcoming email, but the subject lines have already been created. I have to contact support/our AM to see if it's possible to get that experiment back. They've let me the past few times, of which I'm highly appreciative. I know it's more of an issue on our end, but it would be easier if there were say a 10-experiment buffer where you can simply click a button that says "Oops... I've made a mistake" which notifies the AM and they can make the judgement whether or not to credit the experiment back (and get say 10 of those for the life of the contract).
  • Stemming from the above, if I've wasted an experiment, it is still visible in our ESP and I don't seem to have a way to remove it from the options. Perhaps it's on the ESP side (I still haven't figured out from either end how to make this not visible anymore), but I'd like to see a quick way to remove these once they've been exported to the ESP (or basic instructions on how to do it with their integrated partners).
  • My Account Manager has rescheduled/canceled 3 calls - last minute - with me since we started (about 4 months ago). Not the worst, but the last-minute part was the most frustrating. He left, so we will see if that will happen again with our new AM.

Return on Investment

  • We've seen a significant increase in email open rate, which has resulted in higher conversion rates overall. YTD (from the time we started using Persado), we have seen a 20%+ increase over last year. That's huge!
  • It takes the thinking away from me and onto what works. Sure, I try to come up with some cool, catchy subject lines. But each time I think I got something that will beat Persado, I lose. Badly. Why oh why???
  • Our unsubscribe rate has trended downward. Slightly, not significantly, but we used to average about 1.4% unsubscribe and we are seeing about 1.3% (on an ever-increasing list size). I won't complain about those numbers.

Other Software Used

JIRA Software, Magento, Monetate