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Persado Professional, Scientific, and Technical Services Reviews & Insights

Score8.5 out of 10

7 Reviews and Ratings

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Community insights

TrustRadius Insights for Persado are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Better marketing copies: Users have found Persado to be more reasonable and write better marketing copies compared to its competitors like Phrasee or Motiva AI. Several reviewers have mentioned that the tool generates unique subject lines that test the power of different emotions with the customer base, resulting in more engaging copy in advertising messages.

Insights into audience language: Reviewers appreciate that Persado categorizes subject lines by emotion, allowing users to gain insights into the language that motivates their audience. This feature has been particularly helpful for understanding which emotions are conveyed through subject lines and which emotions their contact list is most responsive to.

Time-saving and ease of use: Many users find that Persado takes the pain out of subject line writing, especially for high-volume campaigns, by providing a wide range of subject lines to choose from in each emotional category. They also mention that the tool is super quick and easy to use, allowing them to generate multiple relevant subject lines in less than 60 seconds.

Persado Reviews

1 Review
Professional, Scientific, and Technical ServicesMarketing & Advertising1

Holy Cannoli - Persado has got me hooked!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Persado consistently teaches me that I am not as intelligent as I think I am. We use Persado to help us get higher engagement with our emails, and I can say with extreme confidence that despite trying to come up with my own Persado-style subject lines and testing them against their AI-driven subject lines, I lose every single time (not like I come in second, but like.... my subject lines rank way at the bottom). Persado contacted me and, despite receiving easily 10+ marketing emails a day asking for a demo, I saw what they did (we were looking at Phrasee, but wow - that was insanely expensive) and was SO excited to see they offered a free trial! Wait - what? I can actually use the product for a period of time so I can prove to finance that there is real ROI? Sold. Our engagement rates have skyrocketed since we started the trial, and it keeps learning our audience and increasing engagement. If I had to manually do Persado's job, I'd have failed by now. But they help me keep my job. ;)

Pros

  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.

Cons

  • It's hard to say, because I haven't had any real issues using Persado. It's so easy to get started and it only gets easier. I guess my only issue is more of a problem on my side and how it affects our contract. Sometimes upper management wants to change the promo on an upcoming email, but the subject lines have already been created. I have to contact support/our AM to see if it's possible to get that experiment back. They've let me the past few times, of which I'm highly appreciative. I know it's more of an issue on our end, but it would be easier if there were say a 10-experiment buffer where you can simply click a button that says "Oops... I've made a mistake" which notifies the AM and they can make the judgement whether or not to credit the experiment back (and get say 10 of those for the life of the contract).
  • Stemming from the above, if I've wasted an experiment, it is still visible in our ESP and I don't seem to have a way to remove it from the options. Perhaps it's on the ESP side (I still haven't figured out from either end how to make this not visible anymore), but I'd like to see a quick way to remove these once they've been exported to the ESP (or basic instructions on how to do it with their integrated partners).
  • My Account Manager has rescheduled/canceled 3 calls - last minute - with me since we started (about 4 months ago). Not the worst, but the last-minute part was the most frustrating. He left, so we will see if that will happen again with our new AM.

Likelihood to Recommend

If your business manages a fun, hip, cool, testing-friendly brand, Persado is perfect! If your industry is highly regulated, requiring very specific guidelines on subject lines, then it's not for you. Our brand doesn't err on the side of 'super trendy' but we've found it very easy to modify things that are too 'hip' for our brand without sacrificing the basis for true testing. Since we've been using Persado, I've noticed way more emails in my inbox using this style to grab my attention, and I also find myself being drawn more to those emails (perhaps a side effect of a tool you love?).
SW
Steffany Winkelmann
Email Marketing Analyst in Marketing at Positec (Marketing and Advertising, 51-200 employees)
Vetted Review
Persado
1 year of experience
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