Perplexity

Score8.7 out of 10

5 Reviews and Ratings

What is Perplexity?

An answer engine for publicly available knowledge, Perplexity's Enterprise Pro plan helps employees get fast answers to their most complex questions without the usual need to click on different links, compare answers, or endlessly dig for information.

Categories & Use Cases

Matt Aldridge View profile

Knowledge Lead in Information Technology at ACC New Zealand (1001-5000 employees employees)

Use Cases and Deployment Scope

I used a personal Perplexity account to complete complex coding tasks last year as part of my role in a learning team. These tasks were not common tasks for a learning design team leader, and included Power BI, Power Automate and other technical programming languages such as DAX. It was a great tool for finding answers across sites, and complex requests.

Pros

Searching across the web
Programming
Diversity of answers

Cons

Accuracy
Coding debug
Canvas feature for demo code

Return on Investment

Increase knowledge
Increase coding skills/access
Only free version viable with current licensing

Usability

Alternatives Considered

ChatGPT, Microsoft Copilot, Microsoft Copilot Studio and Anthropic Claude

Other Software Used

Microsoft Copilot Studio, Anthropic Claude

Verified User

Director in Sales (1-10 employees employees)

Use Cases and Deployment Scope

I create a space in Perplexity, which is essentially a persona that describes my company and what I sell. I also upload collateral for what I sell. Then I query Perplexity with questions relative to prospects I am selling to, using their name, title, and the company they work for.

Pros

Research the company that my prospects work for.
Research background on my prospects.
Combine those two and come up with about one page on how to approach them based on the space (persona) I created.

Cons

Sometimes navigation is a little tricky.
I would appreciate a better delineation when asking questions about different prospects. Currently, I have to re-enter the space to create a separate question thread.
Maybe more suggestions on how to use it for what I am trying to accomplish.

Return on Investment

Better initial calls with prospects.
More in depth knowledge to create a conversation.
Have advanced some opportunities has a result of using Perplexity.

Usability

Alternatives Considered

ChatGPT

Other Software Used

ChatGPT, Anthropic Claude

Verified User

Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use Perplexity for almost everything. To get market insights, understand competitors, compose marketing plan and messaging and suggest edits for content Perplexity is the go-to AI tool for everything. Talking specifically for business problems its AI is so advanced it can give us insights to research papers almost instantly.

Pros

Research Topics
Create impressive SEO optimized content
Help generate video scripts
Competitor analysis
Business Plan

Cons

Image generation is not upto mark
Data analysis for excel is way off
Getting insights on data not available online is hard
Need to embed like copilot in assisting day to day activities

Return on Investment

Faster content generation
Brainstorming
coming up with new ideas
solving numerical problems
Analytic and deep thinking skills

Usability

Alternatives Considered

ChatGPT, Anthropic Claude, Google Gemini and Jasper.ai

Other Software Used

DeepSeek, Anthropic Claude, Google Gemini, Microsoft Copilot, Jasper.ai

Verified User

Project Manager in Corporate (10,001+ employees employees)

Use Cases and Deployment Scope

Due to compliance reasons it is in general difficult to use AI software to the extent it could be used in theory. It's mainly used for efficiency purposes like summarizing documents, writing and or analyzing emails, creating scripts, generating ideas, writing code for software and for generating pictures and presentation drafts.

Pros

Analysis and summary of articles, documents or websites
Generating e-mails
Being a good sparrings partner to receive guidance and feedback
Initial research to get first insights

Cons

Pictures generation could be better, other AI tools are better
Creation of presentations
Enterprise version for handling confidential (company) data

Return on Investment

Increases efficiency
Saves costs (e.g. for creation of creative content)
Frees up time that can be used for other productive actions

Usability

Alternatives Considered

ChatGPT, Anthropic Claude, Google Gemini and Midjourney

Other Software Used

ChatGPT, Midjourney, Canva

Verified User

Team Lead in Engineering (11-50 employees employees)

Use Cases and Deployment Scope

We are a team of software developers and architects. We use Perplexity in our organization to assist with coding and development. Many new challenges are faced in our day-to-day coding activities. Perplexity auto-generates codes for a given problem scenario that we modify as per our needs. At times, when we need to improve our code Perprelxity helps in providing a more optimized and polished version of the original code.

Pros

Creating Professional Emails
Code Suggestion and Code Auto-Generation
Code Optimization

Cons

Improved User Interface
Speed and Accuracy
Enhanced Understanding

Return on Investment

Improved Efficiency
Reduced Time to Implement and Go-To-Market
Boosts Customer Retention and Satisfaction

Usability

Alternatives Considered

ChatGPT and Google Gemini

Other Software Used

ChatGPT, Google Gemini, GitHub Copilot, Fireflies.ai