TrustRadius: an HG Insights company

Perfect Audience

Score8 out of 10

4 Reviews and Ratings

What is Perfect Audience?

Product Demos

Top Performing Features

  • Ad deployment

    Category average: 8.2

  • Display advertising

    Category average: 7

  • Ad performance reports

    Category average: 6.4

Areas for Improvement

  • Ad attribution reporting

    Category average: 6.4

  • Cross-channel ad management

    Category average: 7.1

  • Ad forecasting and optimization

    Category average: 6.5

Who Buys & Uses Perfect Audience

Great company, I like the Perfect Audience software

Pros

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily

Cons

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work

Return on Investment

  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.

Alternatives Considered

Google Ads (formerly AdWords)

Usability