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PartnerPath

Score8 out of 10

1 Reviews and Ratings

What is PartnerPath?

PartnerPath is a channel consulting company that specializes in assisting businesses with designing, optimizing, measuring, and managing their partner ecosystems to drive profitability and growth. Their services and resources cater to companies of all sizes, including small businesses and large enterprises, across various industries such as technology and software.

Key Features

Partner Maturity Model: PartnerPath provides businesses with insights into their partnering maturity stage and offers guidance on driving growth. This feature helps organizations understand the resources required to develop partnerships, determine the ideal number of partners, and provides a framework for growth based on their partnering maturity level.

Channel Maturity Quiz: PartnerPath offers a quiz to assess a business's level of partnering maturity. This feature identifies strengths and areas for improvement within the channel ecosystem and provides recommendations to drive growth and success based on the quiz results.

Benchmarks: PartnerPath offers benchmarking services to help businesses compare their partner programs with industry peers. This feature provides insights into best practices and areas for improvement, enabling organizations to make data-driven decisions and optimize their partner programs.

Training: PartnerPath provides training services to enhance leadership and sales skills. This feature offers education for partner account managers to improve their effectiveness and helps organizations develop high-performing teams, driving better results.

Cloud Readiness Quiz: PartnerPath offers a quiz to assess an organization's readiness to sell cloud solutions through the channel. This feature identifies areas that need improvement to successfully embrace the cloud model and provides recommendations for transitioning to a cloud partnering model.

Partner Automation Services: PartnerPath assists businesses in implementing and managing partner automation solutions. This feature enhances the partner experience through automation tools and provides support in partner experience assessment, systems requirements, PRM implementation, and PRM management.

Impartner PRM Implementation: PartnerPath offers implementation services for Impartner PRM solutions. This feature provides two levels of implementation support: Assisted Implementation and Optimized Implementation. It helps businesses streamline partner processes and enhance the partner experience using the Impartner PRM solution.

PRM Management: PartnerPath provides PRM management services to optimize partner automation solutions. This feature offers different levels of management support tailored to the organization's needs. It assists with asset administration, workflow management, reporting, support, and partner governance.

Partner Advisory Council Capabilities: PartnerPath helps businesses establish and optimize Partner Advisory Councils (PACs). This feature provides guidance in developing PAC charters, program design, and facilitating PAC meetings. It also assists in managing PAC events and driving action and change based on PAC feedback.

Categories & Use Cases

PartnerPath - If you value your relationships and communication, check this out!

Use Cases and Deployment Scope

We are using it mainly for Relationship Management with channel partners. However we are also using it for Training & Onboarding with channel partners too! We are also using it to help our partners sell more with a CRM-connected experience that they already know and love

Pros

  • Relationship Management
  • Training & Onboarding
  • Touchpoint Management
  • Channel Marketing

Cons

  • Engagement Management
  • Follow Up Reminders
  • Data Export

Most Important Features

  • Channel managment
  • email automation
  • Deal closure with data to back it up

Return on Investment

  • Cost
  • Minimal release notes
  • Minimal change log updates for development resources

Alternatives Considered

Sugar Connect, Sugar Discover and Sugar Market (Salesfusion)

Other Software Used

Sugar Market (Salesfusion), Kentico Xperience, Trello