Owler Reviews & Insights

Score9.6 out of 10

43 Reviews and Ratings

Community insights

TrustRadius Insights for Owler are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.

Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.

Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.

Owler Reviews

12 Reviews

Sales

Owler - A very good System

Rating: 10 out of 10

Incentivized

October 24, 2024

Use Cases and Deployment Scope

Timely information for news, with daily updates if you like. And also easy access to other company information. You can easily click links to get corporate reports, public relations statements and the like. Also there are ratings on the executives and additional information that helps to paint a more complete picture of the organization.

Pros

Timely News
Snap Shot of the Organization
Links to pertinent information
Information on Key execuitives

Cons

Maybe a little more granularity
Maybe some AI capabilities to further filter information based on usage
More competitive information in a comparative format

Likelihood to Recommend

Maybe more integrations into platforms that might be used by my organization. The other thing is sometimes I would get alerts that would repeat on a daily basis, it would be nice for it to eliminate those automatically or I could click that it was read so I don't see them again.

Verified User

Director in Sales (Information Technology & Services company, 1-10 employees)

Vetted Review

1 year of experience

Owler - A Useful "Win-More" Prospecting Tool

Rating: 8 out of 10

Incentivized

September 20, 2021

Use Cases and Deployment Scope

Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire vertical that share a similar space with either a prospect I've landed, or a prospect that I received a "no" from.

Pros

Useful Daily Reports
Competitive Analysis
Prospecting

Cons

Making Custom Lists A Part Of The Plus Plan

Likelihood to Recommend

Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

Jonathan Garbin

Director Of Ticket Sales and Corporate Partnership in Sales at Rugby ATL (Sports, 1-10 employees)

Vetted Review

2 years of experience

View profile

My views on owler

Rating: 7 out of 10

Incentivized

September 16, 2021

Use Cases and Deployment Scope

Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a very useful tool if one knows how to utilize it. We fetch the revenue, headcount, competitors and latest news about the company from Owler.

Pros

Gives revenue and headcount of the company
Gives an analysis of the competitors of a company
Provides latest news about the company that helps a lot in research

Cons

The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
They need to maintain the database in aperiodic manner with precise information

Likelihood to Recommend

Owler is one of the tools that we use for company research. it gives great competitive analysis and news of company at one place but since it doesn't contain small company research and precise revenue and few other details the reliability on it is in question. If one has to gather a rough idea about a company then Owler will come in handy however a detailed in-depth analysis requires consulting multiple tools.

VIKAS TIWARI (L.I.O.N)

Business Development Executive in Sales at Dash Technologies Inc (Staffing & Recruiting, 201-500 employees)

Vetted Review

2 years of experience

View profile

Owler Review

Rating: 6 out of 10

Incentivized

May 29, 2021

Use Cases and Deployment Scope

We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the need comes up

Pros

Gathers data
Clear information
Engaging information

Cons

It doesn't have all companies
Some info (like ours) is very updated
Some info it seems might be made up, like company value etc

Likelihood to Recommend

If you're looking to get alot of companies info at once it can be a good resource. But I wouldn't bet the farm on the info that they have

Verified User

Director in Sales (Telecommunications company, 11-50 employees)

Vetted Review

5 years of experience

Wildly Inaccurate, limited information, overall not worth a dime or 5 minutes of your time

Rating: 2 out of 10

Incentivized

May 14, 2020

Use Cases and Deployment Scope

Signed up for Owler for market research. I am a commercial insurance broker in Las Vegas, focused on risk management for general contractors and specialty trade construction. My ideal client has roughly 20-200 employees, and $2-15 million in revenue annually.

Owler did not address any problems. Upon searching for 10 mid-sized companies that I am already familiar with as a test, all 10 had "incomplete profiles." As well, those with "estimated employee and revenue totals" were wildly inaccurate.

For example, 2 mid-to large companies that I am in touch with with employee counts of 100-250 are left blank in Owler. I am also in talks with a business owner who has 130 employees, but it is listed on Owler as 34 employees.

Pros

Potentially good source of market research for large companies with 1000+ employees.

Cons

Very limited information.
Inaccurate information, wildly misleading.
It is not user friendly for searching.

Likelihood to Recommend

Owler provides very limited information - they are unable to properly gather and assess company data, and when they do, they provide inaccurate information.

Verified User

Employee in Sales (Insurance company, 1001-5000 employees)

Vetted Review

Annual Revenue determines Sales Prospects

Rating: 4 out of 10

Incentivized

January 16, 2020

Use Cases and Deployment Scope

I use it to determine annual revenue for prospect companies - it seems to be lacking when it comes to private companies, however.

Pros

CEO name
Number of employees

Cons

Annual revenue more precise
CFO name

Likelihood to Recommend

I use Owler to determine annual revenue for a sales prospect, but it doesn't have CFO contact info, so I go elsewhere (ZoomInfo) for that information.

Verified User

Director in Sales (Financial Services company, 51-200 employees)

Vetted Review

1 year of experience

Owler gives you the insight you crave

Rating: 8 out of 10

Incentivized

January 16, 2020

Use Cases and Deployment Scope

Owler is used to provide sales intelligence into the prospect we are about to contact. This enables us to learn more about their personality and determine their best needs and ways to communicate. Some of the sales department use it, and it gives additional insight before a conversation begins with a prospect.

Pros

Personality assessment
Communication Recommendations

Cons

Detailed reports
Saving of profiles

Likelihood to Recommend

Owler is well suited for cold calling. This will allow the employee to gain a little bit of insight into who they are calling and how to best communicate. Owler can also be used to learn how to close a deal and what ways could connect with a person.

Eric Steele

SDR in Sales at Socio (Events Services, 11-50 employees)

Vetted Review

1 year of experience

Owler - Crunchbase on steroids.

Rating: 9 out of 10

Incentivized

October 2, 2019

Use Cases and Deployment Scope

Owler is used by my sales team in order to add a level of personalisation that would take much longer if done manually.

My team has refined their own list of "best accounts" that they feel is a great fit for our company. They then simply add these companies to their Owler accounts and if something changes within the company, for example, a new project launched or new funding, the morning Owler email will alert them to this and allow them to personalise their outreach from there.

Pros

Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.

Cons

The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.

Likelihood to Recommend

Owler is fantastic for any sales person looking to personalise emails and outreach on a weekly basis.

Best suited for any company that regularly posts to social media, their blog, or that creates "noise" in other influential circles that Owler can pick up.

Where it falls short is when companies aren't making noise. Not really Owler's fault, but if you want to find content and changes to a company that doesn't really post to social media or a blog you want have much to work with.

Fraser Murphy

Sales Team Leader in Sales at Workable (Computer Software, 201-500 employees)

Vetted Review

1 year of experience

Great sales account blueprinting tool

Rating: 8 out of 10

Incentivized

June 21, 2019

Use Cases and Deployment Scope

Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.

Pros

Info for blueprinting new sales accounts
Helpful for tracking company news
Great source for info on company demographics, size, location, revenue, etc

Cons

More companies in the SMB arena
List of competitors could sometimes be stronger/ more relevant

Likelihood to Recommend

It's a wonderful tool for gathering information before a meeting, tracking a company you follow, and being tipped off as to when might be a good time to reach out. For example, it's great to learn about recent funding events that might make a company a great sales opportunity like funding or opening a new location/ launching a new product.

Verified User

Contributor in Sales (Computer Software company, 501-1000 employees)

Vetted Review

1 year of experience

Insights you need

Rating: 9 out of 10

Incentivized

May 24, 2019

Use Cases and Deployment Scope

I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's been an extremely useful tool to stay one step ahead of my prospects and competitors. It takes the work out of researching companies that I need to follow regularly.

Pros

Alerts users of company changes.
Sends daily snapshots to your email.
Auto-syncs with CRM.

Cons

Lots of notifications.

Likelihood to Recommend

Owler is useful for anyone in a sales position. If you need to keep updated with your prospective clients, current clients, or competition, this is a great tool. Owler provides users with information that can help make a successful outreach or connection. It's also helpful if you use a CRM.

Verified User

Professional in Sales (Computer Software company, 1-10 employees)

Vetted Review

1 year of experience

Loading Reviews List....

Owler - Crunchbase on steroids.

Rating: 9 out of 10

Incentivized

October 2, 2019

Use Cases and Deployment Scope

Pros

Streamlined - each SDR has around 25 companies that they want Owler to alert them about. The email each morning is short and to the point with nice abstracts of changes in the company making it quick and easy to find what you need.
If something changes in the company, Owler finds it - we have yet to find a compelling event within the company that Owler missed.
Doesn't spam - when they say one email a day they really mean it. No excess inbox messages.

Cons

The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.

Likelihood to Recommend

Fraser Murphy

Sales Team Leader in Sales at Workable (Computer Software, 201-500 employees)

Vetted Review

1 year of experience